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Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy. 10 Benefits Of Event Platforms.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform. After all, in a world where there are more than 100 virtual event platforms , it’s sometimes hard to separate the wheat from the chaff. Virtual Event Management Platforms.
Personalization Potential : Todays email platforms let you tailor content to individual preferences, ensuring your message feels personal and relevant. Promote special packages that include donations to conservation efforts. At Dana Communications, we dont just keep up with trends we lead the way. Share tips for greener travel.
When we talk about the most popular event platform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. “When you look at event apps and event platforms , 80% of them have the same basic features. The success of their event depends on it!
Marketo, for example, makes automation with other platforms easier. A venue manager has to be cordial and approachable as well as a great communicator. Social Media Examiner has compiled these FAQs, starting from the types of events Facebook can accommodate to the step-by-step process of promoting your events.
A few possibilities for virtual event planners to provide networking opportunities for attendees include: Live chat tools alongside a session (part of the platform), where attendees can ask questions to the presenter and engage with each other. Hashtags across social media platforms for cohesion and to aggregate conversations.
No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments.
Key Challenges for Meeting Planners: Budget constraints and cost-saving goals Finding venues or suppliers with flexible options Creating seamless, memorable attendee experiences Dependable communication and quick responses By understanding these pain points, your digital marketing efforts can address their needs front and center.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
The event offered infotainment on sustainability and artificial intelligence, a generational dialogue between young and experienced tourism professionals and a discussion platform on the future of flying. After the main contact left the DMC, communication was initially bumpy, leaving the organization without a Saturday evening venue.
Pre-event surveys: find out what attendees are looking forward to the most, which sessions they’re interested in, and how familiar are they with the event, including the venue or event platform. Check social media platforms to see what your attendees like most about your event. Start Promoting At The Event.
Effective drip campaigns can help you automate personalized communication to engage potential guests, convert casual inquirers into bookings, and even rekindle relationships with past clients. Compared to one-time promotional emails, drip campaigns increase open rates by 80% and generate sales-ready leads 50% faster.
This statistic underscores the importance of destinations adapting their content strategy to align with how travelers interact with AI platforms. ” For destinations, this means moving beyond simply promoting a name to creating emotional connections through storytelling.
Here are eight tips from the team at video communication company Livestorm to ensure your event delivers engagement. Choosing a platform that allows attendees to upvote the most interesting questions for speakers to answer first can help to keep a lively conversation going. Find knowledgeable, diverse speakers.
Because younger travelers are using social media at every stage of the sales funnel — including before, during, and after a trip — it’s a meaningful two-way street for communicating and engaging all year round. Other social media platforms that rank low as being most effective for DMOs include Twitter/X, Snap, YouTube, and Pinterest.
More than four billion people are online and more than three billion people are active on several social media platforms. Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. billion active users. percent.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
. “The ones that got in front of it started making connections to platforms handling it for their clients. They had to find their own platforms, which they knew nothing about. They had to find their own platforms, which they knew nothing about. So, what features should we look for in virtual event platforms ?
An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? This may include direct email marketing, social media platforms, TV commercials, or print ads.
Today’s travelers want to know that the destinations they support follow practices that are ethical on a variety of platforms including environmental, social and cultural. Mindful destinations are communicating green initiatives through their websites, offering guests eco-conscious stays they can feel good about.
ACVB has also promoted Laws to the role of director of sales. He will supervise and implement marketing strategies and creative content management and will maintain all digital platforms. Cosgrave is promoted to the role of vice president of account management. and New Orleans.
When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Opening the development doors to third-party developers will make Cvent’s platform stickier and enable more personalization. David Quattrone.
Destinations, resorts, hotels and vacation rentals go all in on the platform’s algorithm, romanticizing a lifestyle or location. Many even invite friend groups of influencers to promote their living-life-glamorously content to multiple fan bases at once. appeared first on Dana Communications. We said what we said.)
monthly active users of the platform, 60% are female, and 40% are male. TikTok also reports that 1 in 2 Gen Z TikTok users are likely to buy something while using the app, 81% of users rely on the platform to discover new products and brands, and TikTok video ads provide up to six times more screen space than banners.
While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Source: Capterra ).
In total, The Abbi Agency makes up a team of 40+, with experts in marketing, public relations, public affairs, social media, web design, creative development, content marketing, data analysis, event promotion and coordination and market research.
Use sponsorship platforms, such as Sponseasy , SponsorMyEvent , or SponsorPitch. Communication is key. Event platforms are a great source of data insights, which you can then include in your sponsor pitch. Promote your event sponsors before and after the event. . What can you offer in return for their financial help?
” – Denise, Director of Communications & Corporate Strategy, Morton Salt . From here on, the production team in charge of your event will begin pre-production, coordinate technical elements, begin framing out platform and integration, and develop supporting production paperwork. Conclusions.
Modern communities live online , either on social media and communicationplatforms or most recently, on event platforms. Where & How To Build An Event Community. When tackling the question of how to build an event community, we first need to define the online space where it can live.
Pierce has been promoted to director of sales and marketing for The Curtis, a DoubleTree by Hilton , in Denver; she previously worked as director of group sales. Mazmanian is director of account services, live events for virtual event platform Bluewater Technologies in Wixom, Michigan. Megan Pierce. BJ Mazmanian.
Feedback uncovers pain points — like registration issues or problems with a virtual event platform — that can be addressed to improve the attendee journey. The resulting values determine the net promoter score ( NPS ). Note: In the era of hybrid events, the hybrid event platform you use to power your experience is the venue.
Select your venue, virtual platform, and major vendors. The same goes for virtual platforms : find one that best supports your goals. Begin event promotion and create marketing strategies. Promotion and marketing are a crucial part of having a successful event. Create emergency & crisis communication plans.
Should you choose a platform first? So we had already been counting down new product promotions. We’ve been promoting the show with a color graphic of our trade show, a photo of our trade show booth. It really just said start promoting the virtual trade show. But where to even begin? “Not Going To ISC? .
Denise has been a part of the BBC team for over 22 years, promoted to Director in 2004 and Vice-President in 2021. Most recently, she has served on ADMEI’s Board of Directors as Director of Conference, Vice President of Strategic Projects, and President-elect focusing on marketing and communication outreach.
Event Marketing Roles : Specialists who promote and market events to target audiences. Marketing Specialists : Those with expertise in broader marketing strategies, particularly those that integrate with event promotion and execution. Communicate openly: Keep lines of communication open with regular check-ins and updates.
This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. Instead of checking out virtual event pricing from other events, take a look at online course platforms. Digital platforms also include the possibility of ad spaces.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. 2 nd prize: Feel Good – Campaign to promote sustainable tourism products and services in Germany 2020.
However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.
But rather things like platform integrations , cybersecurity, platform features, your event app, and chatbots. Promote Your Virtual Event. Let them promote your event and themselves by sharing what interesting topics they will be discussing. Be Proactive About The Content. 2 Months Out.
Promote the Event on Several Channels. It is critical to communicate to your audience why they should come. Promote your event on social media and email, sending consistent reminders and offering early-bird perks, such as bonus content or a discount. Choose an Event Platform with an Interactive Map Feature.
Consumer Technology Association (CTA) partnered with the World Academy of Art and Science (WAAs) and the United Nations to promote the Human Security for All (HS4A) pledge, centered on topics impacting the human experience such as access to healthcare, environmental protection and political freedom.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
Did we promote to the right audience for the event? Net promoter score. This simple tool can be embedded into your event app or printed as part of your feedback form to determine how likely someone is to refer your event or products promoted within. Platform analytics. Create a thriving online community.
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