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Qurator: Hawaii’s New, All-encompassing Tourism Certification Program

Smart Meetings

The Ambitious Goal The overall goal is as ambitious as the certification itself, and goes far beyond only promoting responsible tourism in the Aloha State. On its website, Qurator’s vision statement is encapsulated as “360-degree education, helping us all learn from each other.”

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Here’s What Has Our Media Team Excited Right Now

Dana Communications

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Using QR codes across all types of executions – including posters, contest sign-ups, Over-The-Top (OTT), in-venue signage ads and promotional giveaways – we’re driving traffic to websites.

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A Deeper Dive: Destinations Betting on Set-Jetting

Dana Communications

Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Especially when you consider the official Jackson website ranks the Stranger Things Tour as number one on its list of things to do.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Key Challenges for Meeting Planners: Budget constraints and cost-saving goals Finding venues or suppliers with flexible options Creating seamless, memorable attendee experiences Dependable communication and quick responses By understanding these pain points, your digital marketing efforts can address their needs front and center.

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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

New Jersey Division of Travel & Tourism promotes the state’s attractive attributes through a variety of successful trails including three-day Scenic Byways, American Revolution, Black Heritage and Beer, Wine & Spirits Itineraries. How will you promote it? Team up with Dana Communications. Easy peasy.

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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Pre-event emails: Include a section in all of your pre-event communications that details how attendees can network with one another. Provide this as a sample message template to all speakers.

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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. The Make-Up of Marketing Communications. So what does marketing communications entail, exactly? Just keep them in mind as you read on and learn how to create your own marketing communications strategy.