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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages. Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail.

Proposal 130
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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Picture this: as a sales director for a major hotel chain, you spend countless hours attending conferences, crafting personalized offers, and following up with prospects. How can you stay top-of-mind without overwhelming your prospects? But the leads in your pipeline seem to slip away before the sale closes.

MICE professionals

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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?

Media 246
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7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

Hashtags across social media platforms for cohesion and to aggregate conversations. It’s important to frequently communicate and promote these areas for engagement both in advance of and during the conference. Open video conference rooms before or after the event for attendees to hang out. How to Spread the Word.

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How to Produce a Stand-Out Experience

Smart Meetings

Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in. What’s At Stake.

Speakers 299
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Unlocking The Secrets Of Social Media Marketing: A Comprehensive Guide To Promoting Your Event

Traveler's Q

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

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The Do’s and Don’ts of Responding to Online Reviews and Comments

Dana Communications

It’s the time to remember that the way you handle this situation can either gain the respect of prospective customers or lose them. Cut to the chase and eliminate this type of retaliation in front of your market and other prospective customers. Naturally, your first instinct is to be defensive—but don’t be. Now is not the time to rant.

Online 49