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Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.
Authenticity is a vital component of forming that connection and getting prospects excited about the event. For instance, a brand with a strong thread of sustainability running through everything they do will be able to form an intimate connection with prospects who believe it’s time we started looking after the environment.
Created by an event organizer for sponsors who might be willing to sponsor the event. In this case, the event proposal’s main function is to communicate the event’s concept, Unique Value Proposition (UVP), and especially how the event would benefit the client in achieving its goals. Marketing and communication departments.
We’re long past the days of bland user interfaces that communicate nothing about your brand’s identity to audiences. Event sponsors page views. Event sponsor links clicked. Drill your prospective event software providers on how they approach their customer relationships. An example of a drag-and-drop website editor.
For event experience leaders, effective lead retrieval ensures your team along with sponsors and exhibitors can turn attendee interest into actionable follow-ups while maintaining a smooth and engaging event atmosphere. Post-event communication Effective post-event communication plays a critical role in converting leads to customers.
Yet, it’s no secret that attracting new sponsors for virtual events can be easier said than done. Proving a virtual event’s value to potential sponsors can be easier said than done, and making the right impression to prospective new sponsors for your event is crucial (and challenging).
Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. Create and communicate value. So, the key when monetizing an event by selling tickets is to plan a valuable event and properly communicate its values to the target attendees.
These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
Successful event communications is the gravity that pulls prospective attendees through your registration process. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. It looks at four proven tech tools to drive successful communications for live events.
Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated.
This will require highly interactive and collaborative features to support audience engagement and community building as well as the investment of sponsors/exhibitors. Virtual office hours and chats allow flexibility in an attendee’s day to reach out to a sponsor and setup some one and one time to collaborate.
But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . 5 Ways To Find the Right Event Sponsors. 6 Tips for Pitching Event Sponsors.
So, how do you find the right sponsors for your event? Instead of blindly targeting everyone and anyone who could be potential sponsors, it’s important to focus your time and resources well by targeting only those with a high likelihood of sponsoring the types of events you are currently doing.
In-Person Events In-person events, also known as live events, involve face-to-face meetings with customers and prospects. Stronger Partnerships : Sponsors saw better visibility and lead gen thanks to targeted ads within the conference app. Focus on Relationships : Attendees, sponsors, partners.
Educating prospects. Integrating your event platform and your CRM allows better visibility into all your prospect and customer activities. A branded, in-app event experience can increase brand equity, drive attendee engagement, grow your event community, and help sponsors engage with their audience more effectively.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.
Since attendee participation in virtual expo halls has become unpredictable, Workiva focused its annual Amplify conference on providing opportunities for their sponsors to showcase their experience via thought leadership sessions, as well as sessions from industry experts and internal Workiva experts. Biggest Challenge.
Besides, email marketing allows for personalized communication, segmentation, and targeting, ensuring that the right people receive the right information at the right time. By making them feel valued and privileged, you increase the likelihood that they will attend, spread the word, and perhaps even offer to sponsor or speak at your event.
You can create custom-branded masks with your logo, or you can use this as an opportunity for your sponsors to get their brand in front of your audience. Another way to ensure your guests have a safe on-site experience is to include increased cleaning measures and then communicate those measures to your attendees. Source: Bizzabo.
These platforms provide native capabilities to engage and communicate with prospective attendees, registrants, and sponsors, manage logistics, deliver content, and enable attendees to engage with other participants.”
Company sponsored free medical clinics and health fairs are a great way to teach employees about good health, while also giving them a chance to check blood pressure and similar concerns. If you’re worried about communication with the employees who choose working remote options, don’t be. Free Medical Clinics. Flexible Hours.
In this article we’re going to walk you through exactly that, explaining the different online event sponsorship offerings, how to structure them into packages, and most importantly, how to pitch this to your sponsors. Your event sponsorship package is essentially a pitch on why potential sponsors should choose you. Let’s get to it!
Despite the name, event planning doesn’t stop at the planning phase of the event but rather encompasses all phases of the event cycle, including securing event sponsors, venue rental, marketing/promotion, building brand awareness, and post-event evaluation, among others. Knowing and Understanding Your Target Audience.
Finding sponsors to fund an aspect of your event (e.g., Offer opportunities to engage with partners (while helping to fund your event) by finding sponsors for something like a yoga or fitness class. Related: Learn more about how sponsorship programs can create memorable attendee and sponsor experiences. Travels well.
It also provides opportunities to exhibit the programme, presenters, and sponsors and enhance networking prospects. ICC Sydney Connect is a flexible and dynamic event platform that can be used as a web application to facilitate in-person events or transmit live content to assist audiences in multiple locations.
Federbush gave the example of how a major pharmaceutical company used analytics and generative AI to determine which health-care providers would be attending a show where the company was a sponsor and exhibitor (see slide below).
Successful virtual events that are driving sponsor revenue. Producing high-quality virtual events and keeping sponsors. As a sponsor of many industry association events, I’ve been impressed with my team’s ability to adapt to the myriad of platforms and formats out there. Not having to cancel a single event. RELATIONSHIPS.
While it’s practically impossible to please everyone, you should try to understand the locations and different time zones of your prospective attendees. If you stream the event with an unstable/slow connection, you will disappoint your speakers/talents, sponsors, and especially your attendees, so avoid it at all costs.
Convincing Sponsors and Providing Value. Although it’s getting better with the rising popularity, proving a virtual event’s (or the virtual aspect of a hybrid event’s) value to sponsors can be quite challenging. Consider: Identify the different time zones of your prospective attendee.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
Distribute roles among the team members: Event/project manager Scheduling Venue/show floor manager Creative design Marketing and communications Sponsorship manager Registration and check-ins Develop event branding. Remind sponsors to continue promoting the event on their networks. Securing event sponsorships. Underwriting.
They enable businesses to manage relationships with current and prospective customers. Virtual sponsorships: Provide opportunities for sponsors to showcase their brand through virtual booths, sponsored sessions, or downloadable resources. Each presents strengths, weaknesses, and levels of complexity.
Set communication expectations with the audience and commit to them in order to start building pre-event trust with attendees. Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Build credibility and trust. . RELATED: Don’t stop now!
Responsible for everything related to the venue, the main contact person for vendors and sponsors when on the venue. Identify and contact sponsors/partners. Develop clear accessibility policies and communicate them with staff and volunteers. Finalize sponsor contracts and details. Final check with attending sponsor teams.
Brightspot aligned with the Incentive Research Foundation think tank, and we put dollars to our passion by sponsoring The IRF 2025 Trends Report. To-Do: quit neglecting communications Refresh Communications Another repeated theme, that shows little progress has been made in recent years, is refreshing communications.
It could be that some ideas require resources from a partner or sponsor to execute. Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Target your marketing.
Event organizers need critical skills like collaboration and communication to achieve sales and marketing alignment. Develop Clear Communications and Instructions Once the teams are aligned on the value of your event, you can develop clear and consistent lines of communications.
Event organizers need critical skills like collaboration and communication to achieve sales and marketing alignment. Develop Clear Communications and Instructions Once the teams are aligned on the value of your event, you can develop clear and consistent lines of communications.
From the proposal through setup, personalization needs to be at the heart of how you communicate, negotiate, and create a meetings product. Leading rideshare companies like Lyft are making that easier by teaming up with major events as sponsors and offering rides at reduced prices. Key Takeaway for Venues. Key Takeaway for Venues.
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. Gamifying sponsor and exhibitor engagement encourages attendees to interact. How do you fix it? How do you fix it? How do you fix it?
Horton oversees fundraising, marketing and communications strategies that expand the organization’s growth and ability to reach more communities. Redfin partnered with the YWCA to learn more and participate in their mission to empower women and families and ultimately end homelessness.
A crucial tool to have if you are running a virtual event, which will essentially be the foundation for the whole event by providing a video conferencing space with built-in engagement and communication features. In this digital era, prospective attendees simply expect to be able to register for your event and purchase the ticket online.
At minimum your ticketing platform should provide you with all the necessary mediums of communication; a toll-free phone number, live chat and email support. Your event page is the first interaction you have with your prospective attendees. Can you have promotional and access codes for discounted or sponsor tickets?
Speaker: Myllisa Patterson Director of Mid-Market Marketing Campaigns, Cvent With 18 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. Sponsored by: . . Register below: Printer-friendly version.
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