This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Of course, this goes for your keynote speakers, caterers, audiovisual support, and the weather, too. In addition, forming solid relationships with your venue hosts and maintaining good communication with them will benefit you if an emergency arises and you need to make changes on short notice.
For example, they know how to deal with bad weather at events and how to build a crisis communication plan. However, according to Event Brew , many are yet to master planning disruption-proof events amidst the pandemic – or at least master the way they communicate the unavoidable uncertainty. Let’s get brewing!
After the main contact left the DMC, communication was initially bumpy, leaving the organization without a Saturday evening venue. Sustainable knowledge transfer and expert binding : AER entered into mostly long-term relationships with speakers and experts. At IMEX Koepelkerk venue was recommended.
Fast forward to 2023, and START Summit attracted over 6,000 participants and featured 150+ speakers. Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits.
Industry luminaries are often thought of when creating speaker lineups and influencer marketing. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.
“And the publicrelations before a trade show nowadays you can’t just drop it on the day of the trade show, they’ll never be seen. And that’s a great virtual community too”, he adds. If you have multiple people on the AV side, they need to communicate” Conclusions. AV Technology.
For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.
Patience brings almost nine years of place-marketing experience to this new role. Other notable Talent Attraction projects include MoveUpstateSC , Chattanooga Calling , Find Your Center NC and Work in Northern Virginia.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends.
One program that attracted the attention of both domestic and international speakers and the media is the High-Level Tourism Forum: “Green Transformation, Net Zero Travel & Tourism Creating the Future” , consisting of two discussion sessions.
Events like San Diego’s Comic-Con are listening to fans and, according to David Glanzer, San Diego Comic Convention’s chief communications and strategy officer, they are “investing in enhancements to event logistics, including line management, to improve upon the user experience.”. Technology must be executed with greater intention.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. Build anticipation by leveraging event speakers and performers.
A strong brand communicates professionalism and can instill confidence in potential sponsors, leading to increased revenue opportunities. The website should provide essential details about the event, such as the agenda, speakers, registration information, and any other relevant information.
Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. We need to better communicate who is coming in order to help exhibitors plan their presence accordingly. Ken Holsinger is senior vice president of strategy at Freeman.
Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, publicrelations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.
To ensure you don’t overlook anything, maintain open lines of communication with all event stakeholders, including management, finance, and event sponsors. Speakers Consider the costs of hiring speakers for your conference, including speaking fees, travel fees, accommodations, and technology expenses. Publicrelations.
This ongoing communication ensures that lessons learned are incorporated into future events, continually improving the alignment and effectiveness of marketing and sales efforts. Marketing specialist: This role focuses on promoting the event, engaging with potential attendees, and managing all communications.
Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff. Tyler Day is marketing strategist and group director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content