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Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. About AER AER is an alliance of 500 travel agencies and 400 specialized tour operators, many of whom focus on sustainable travel.
He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio. Kauffman takes on the role of regional director of communications.
Najera spent 12 years leading marketing and publicrelations at MSD México; he also ran his own marketing agency for six years and developed a special passion for hospitality during four years with Fairmont. Andrew Cifa Andrew Cifa, The Logan Hotel The Logan Hotel appoints Cifa as director of sales and marketing.
In this executive role, Park will lead the company’s global marketing, brand strategy and communications. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC). He will oversee direct sales, marketing and publicrelations.
From a focus on flexibility to communication and advocacy for the local community, these go-getters grew stronger and wiser. Following, in their own words are their stories of growing more flexible, resilient advocates for their communities who are now armed with an understanding of the importance of communication and humanity.
We work with developers to identify smart objectives, positioning them within the community as experts, leaders, entrepreneurs and innovators, and to help educate their intended audiences. Here are a few ways we work with our developer clients: Expert Positioning. Major Announcements. Strategy is Essential.
OVG360 , Oak View Group’s sustainability-focused venue management division, named O’Dell president of venue management. Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its publicrelations manager. Greg O’Dell. Previously, O’Dell was president and CEO of Events DC.
The new airline representatives, each bringing with them a wealth of knowledge and experience, include: Maarten Koopmans , Managing Director, KLM Cityhopper ; Luís Rodrigues , President and CEO, SATA Air Açores ; and Silje Brandvoll , Vice President Communications and PublicRelations, Widerøe.
Travel trends have also undergone significant changes In the welcoming speech at the ribbon-cutting ceremony, Nguyen Van Dung, highlighted that the tourism trend linked to environmental protection, natural resource conservation, and cultural heritage preservation is essential for the sustainable development of the tourism industry.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends.
Sustainability is no longer optional. Several recent studies show that consumers, especially Gen Z shoppers, are willing to change their purchasing habits to reduce environmental impacts, and it appears that the push toward sustainability will only increase. What should organizers be doing now? On the Web.
I received a degree in Communication with a focus in PublicRelations from Virginia Tech. Solimar International places a significant emphasis on sustainability, since many aspects of tourism can be environmentally taxing. Our office is a certified Virginia Green travel partner of the Virginia Green Travel Alliance.
Todd Burke has joined VGPS as its first vice president of communications. He will support publicrelations and communications efforts to drive tourism to the area, as well as lead communications for the organization’s corporate initiatives including workforce development, education, sustainability, and DEI.
Employees also need the company to share information, share a common vision and goals, effectively communicate with them and trust them. Company reputation, leadership, respect, trust, managerial styles and organizational communication all contribute to worker engagement. Developing and Sustaining Worker Engagement.
You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. PublicRelations (including Famils) and Advertising. What elements make up a Brand?
Lindsay Arell ASM Global has named Lindsay Arell as chief sustainability officer for its collection of 400 venues. Arell has been working on sustainability in the industry for two decades, including for professional sports teams, venues, and a wide array of events.
Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and publicrelations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.
During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.
To ensure that the work is sustained and the results tangible, we must commit to holding ourselves and each other accountable. In the last two years, DCI secured 105 unique media placements that celebrate diversity, equity and inclusion in our client communities. Commit to Accountability.
-based event and experience marketing agency, empowers purpose-driven communities to engage vital audiences, advancing the mission for top brands, businesses, and universities. Communications. beedance Atlanta, GA beedance is a boutique creative agency full of doers and problem solvers. Digital Experiences.
To ensure you don’t overlook anything, maintain open lines of communication with all event stakeholders, including management, finance, and event sponsors. Today, event attendees want swag that is more meaningful — think donations, reusable items, and sustainable materials — which could amp up your swag budget. Publicrelations.
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