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Creating a Social Media Strategy in Tourism

Advanced Travel and Tourism

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourism marketing professionals about their TikTok habits.

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Why Email Marketing Still Delivers for the Travel & Tourism Industry

Dana Communications

Email Marketing Matters in 2025 Despite the rise of social media and other digital channels, email has something that others lack: intimacy. Whether youre running a boutique B&B, a state tourism board or a sprawling golf resort, the possibilities are endless and the results are undeniable.

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MICE professionals

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Cal Poly Students Gained Experience and Confidence at Visit California Outlook Forum 2025

Smart Meetings

To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student social media manager while at a session.

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The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility.

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The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility.

Benefits 242
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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.

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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If Top Trends Impacting Hospitality, Tourism and Events. Crisis Communication.