Smart Meetings

MARCH 18, 2025

Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel. To stand out, clearly communicate what makes your product or service unique. Ready to take your strategy to the next level?

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Dana Communications

AUGUST 20, 2024

They connect with a local travel influencer known for giving their audience authentic reviews and experiences. According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. What’s their communication style?

Social Media 246

Social Media Audience Media Communications 246

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 246

Marketing Marketing Travel Travel 246

Dana Communications

NOVEMBER 5, 2024

New Jersey Division of Travel & Tourism promotes the state’s attractive attributes through a variety of successful trails including three-day Scenic Byways, American Revolution, Black Heritage and Beer, Wine & Spirits Itineraries. Here again, an experienced travel and tourism marketing agency is key. What’s the thread?

Tourism 130

Tourism Tourism Advertising Social Media 130

Dana Communications

SEPTEMBER 19, 2023

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Reach out to Lynn Kaniper at 609.466.9187 ext.

Travel 245

Travel Travel Hospitality B2B 245

Dana Communications

FEBRUARY 6, 2023

TikTok is one of the fastest-growing social apps to hit the planet. The social giant has become a go-to source for everything from travel inspiration and hotel recommendations to event halls to celebrate your wedding day. It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60.

Marketing 49

Marketing Marketing Social Media Media 49

Dana Communications

DECEMBER 19, 2023

Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. 117 or lkaniper@danacommunications.com to partner with a social media powerhouse. Of course not!

Social Media 241

Social Media Advertising Trends Media 241

Smart Meetings

APRIL 4, 2025

Research over the past 10 years from various groups show that personalized marketing communications receive higher open rates and higher click-through rates than generic messages. Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, social media content, and email campaigns.

Proposal 130

Proposal Prospect Booking Sustainability 130

Solimar International

JULY 14, 2021

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

Social Media 98

Social Media Media Marketing Marketing 98

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. This transition presents unique opportunities for inland destinations to capitalize on changing traveler preferences.

Government 130

Government Social Media Insurance Tourism 130

Smart Meetings

MARCH 7, 2025

Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. Not all guests should receive the same messagebusiness travelers, for instance, have different needs than vacationing families.

Automation 130

Automation Social Media Prospect Booking 130

Advanced Travel and Tourism

FEBRUARY 28, 2022

Sales teams can better clue marketing into the target buyer, and marketing can better communicate their process. Example: The new Margaritaville hotel is nice for leisure travelers but has no meeting space thus its marketing is useless to the sports or meeting manager attending Connect for One-on-One’s. You Stay Ahead of the Curve.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. And the stats don’t lie: consumers are 2.4 Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

Smart Meetings

MAY 17, 2021

Here are some ways you can make attendee experience a differentiator for your next event: Communication. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in. It is a critical role in making the experience memorable. What’s At Stake.

Speakers 299

Speakers Social Media Sponsors Communications 299

Endless Events

MARCH 16, 2018

It is also true that by feeling comfortable, people are much more likely to let down the usual “fight or flight” guard and switch to a “social engagement” mode. Travel Meets Thought Leadership. Now, it’s attracting high-end travelers who seek to break the boundaries of the mind. Click To Tweet.

Audience 258

Audience Social Media Remote SEO 258

Bizzaboo

JANUARY 6, 2025

Leveraging Social Media: Utilize social media platforms to create buzz, share updates, and engage with potential attendees. Automate posting schedules and monitor social media performance metrics with analytics tools. Use tools to automate scheduling and distribution across multiple platforms.

Conference 105

Conference Management Automation Social Media 105

Dana Communications

FEBRUARY 20, 2023

As travel and hospitality marketing experts, we zero in on a specific life stage within a generation. Any one of these targets can travel to your destination or stay at your resort, but they each require their own personally relevant messaging. What’s in a number? C ontact Lynn Kaniper at 609.466.9187 ext.

Marketing 246

Marketing Marketing Social Media Communications 246

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. There are so many ways to reach potential travelers with video and inspire them to visit your location. The combination of media helps reach more people, including those who prefer to watch a video over reading text. Social Media Videos. Brand videos.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

DECEMBER 28, 2018

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups.

Trends 270

Trends Automation B2B Events 270

Endless Events

MAY 5, 2022

The Benefits Of Event Technology & Effective Communication. Technology has enabled us to communicate with virtually anybody anywhere at any time – both in our personal as well as professional lives. They require no travel and do not produce as much waste. Communities offer year-round audience engagement.

Event Technology 317

Event Technology Technology Technology Benefits 317

Dana Communications

APRIL 4, 2024

The golden rule of traveling was always to book early, and the earlier the better. This generation likes to explore new places and are well versed in how to use tech to feed their travel-hungry appetites. Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc.

Booking 186

Booking Social Media Online Website 186

Smart Meetings

NOVEMBER 16, 2022

While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed social media post or optics that are not aligned with the DEI or sustainability goals of the company. Anonymous surveys can also help to identify problems that need to be addressed.

Rehearsal 264

Rehearsal Social Media Insurance Incentives 264

Endless Events

APRIL 8, 2022

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). Asynchronous Hybrid Events: A Jumping Board For Community. They’re the meeting place of your community.

Audience 306

Audience Virtual Events Events Communications 306

Smart Meetings

MAY 8, 2023

Lesson 3: Don’t Email Gen Z Email blasts and newsletters were once king of the communication castle. Based on research done by HubSpot and Brandwatch, 57% percent of Gen Z attendees discover new things through social media, followed by 46% through YouTube ads and 42% searching the internet.

Benefits 264

Benefits Meeting B2B Social Media 264

The Abbi Agency

JANUARY 20, 2022

In total, The Abbi Agency makes up a team of 40+, with experts in marketing, public relations, public affairs, social media, web design, creative development, content marketing, data analysis, event promotion and coordination and market research.

Public Relations 49

Public Relations Communications Communications Social Media 49

Endless Events

AUGUST 3, 2018

There are many ways to give your staff a boost like rewarding them with incentive travel. The room controls everything, from security to health, to data gathering and communications. How to Nail Incentive Travel. They are also perfect learning and development opportunities, especially when they tackle the goals of the travelers.

Social Media 198

Social Media Incentives Audience Events 198

Smart Meetings

APRIL 27, 2021

From a focus on flexibility to communication and advocacy for the local community, these go-getters grew stronger and wiser. Following, in their own words are their stories of growing more flexible, resilient advocates for their communities who are now armed with an understanding of the importance of communication and humanity.

Tourism 279

Tourism Tourism Communications Communications 279

Endless Events

MAY 18, 2018

And are you being tactful enough in your communication? The LeadDog Marketing Group took to the airports for the first National Business Travel Day. They installed luxury lounges that gave travelers a chance to win various raffle prizes. Are you getting personal enough in your marketing techniques?

Audience 263

Audience Registration Social Media Events 263

Dana Communications

DECEMBER 5, 2022

In 2021, Dana Communications spearheaded an award-winning “Boost Your Mood” campaign for the New Jersey Division of Travel and Tourism that did exactly that. The post Euphoric Advertising in a (Somewhat) Post-Pandemic Society appeared first on Dana Communications. So, curl up in your favorite chair.

Advertising 246

Advertising Communications Communications Social Media 246

Dana Communications

NOVEMBER 3, 2024

from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. So we’re breaking it down… Customer Experience Travel providers have brought chatbots onto their teams to handle a host of interactions with customers and potential customers at every stage of the journey.

Marketing 130

Marketing Marketing Travel Travel 130

Endless Events

MAY 19, 2020

This year we will see this start to change and a focus on solutions to the increased need for event security in the form of crisis communications, cybersecurity and improvements in onsite security. Strategic Crisis Communications . Everyone at events as a role to play when it comes to crisis communications. And they are right!

Virtual Events 334

Virtual Events Trends Events Communications 334

Smart Meetings

AUGUST 23, 2024

She holds a master’s degree in public and corporate communications. Swanson is promoted to the role of vice president of communications. She has worked with Visit Anaheim for seven years, moving through ascending roles, from communications specialist, to manager, to director and now as vice president.

Hospitality 231

Hospitality Promotion Communications Communications 231

Endless Events

NOVEMBER 24, 2021

logistics : event registration, shipping, paper materials, travel, and attendee communication. marketing efforts : reach your audience through ads, social media, and email marketing. Hybrid event budgets call for less food & beverage, lodging, travel, and venue costs. Two birds with one stone!

Technology 334

Technology Technology Event Technology Virtual Events 334

Motivation Excellence

JUNE 12, 2024

Nowadays, being an influencer is a bona fide job in the social media universe. A strong Emotional Quotient (your level of empathy, communication style, and self-awareness) only strengthens the equation. But being influential doesn’t always have to involve selfies, shares and likes in the brick-and-mortar world.

Social Media 241

Social Media Incentives Online Communications 241

Endless Events

FEBRUARY 6, 2020

Then we have globalism, and one of the byproducts of globalism is the possibility of pandemics” “Our industry is directly related to travel, which is bringing people across borders”, adds Will. Then there’s travel advice, as far as what to pack, that the World Health Organization actually puts together as well.

Communications 299

Communications Communications Events Planner 299

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. Fortunately, our Advance Travel and Tourism team of writers is never “at capacity,” and we are always welcoming of new content marketing clients.

Platform 246

Platform Tourism Tourism Organization 246