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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and socialmediatrends planners need to know for 2019.
We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Amongst many other things, socialmedia became a true pillar of the way human beings communicate with each other. Thuy’s POV.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. A testimonial video on Instagram can become a YouTube Short, a LinkedIn post, or even a TikTok trend. To truly stay ahead in a changing the social-media environment, monitor trends daily.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? One example would be registration trends, which allows them to see how the event is growing over time. There are also metrics related to email, socialmedia, and others that can guide you to creating a praiseworthy event.
Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. We surveyed hundreds of #Eventprofs to weigh in on the hottest virtual event trends for 2020. Here we go as we make predictions on the hottest trends to hit virtual events! This will be one of the biggest trends of 2020.
The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If Top Trends Impacting Hospitality, Tourism and Events. Crisis Communication.
To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. He also learned a thing or two from a student socialmedia manager while at a session.
I attended in search of trends shaping U.S. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more. The Cathy Breden Woman of Achievement Award went to Gwen Venable, executive vice president of expo and communication services at the U.S.
Event tech trends are evolving faster than ever before. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST.
Just like that, we blinked and it’s time to talk about the 2020 event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. We could list out hundreds of trends but at that point is it even a trend? 2020 Event Trends: Personalization for Attendees.
And these are just a few of several trends in events to keep your eye on. In this episode of the Event Tech podcast, Will and Brandt discuss current event industry trends and the future of events. Trend #1: A Return to In-Person . Trend #2: Looming Cuts in the Future of the Events Industry. asks Will. “I
In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. Email Marketing Matters in 2025 Despite the rise of socialmedia and other digital channels, email has something that others lack: intimacy. Here are some trends to inspire your next campaign: 1.
Here are the 11 event tech trends you don’t want to miss. Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and socialmedia hook-ups.
Socialmedia advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on socialmedia. Another interesting video trend is watching with no sound.
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. Three Event Trends to Boom This 2018. This is definitely one of the 2018 event marketing trends to watch! By gamifying the survey experience and utilizing socialmedia, you can do just that. We can always improvise.
Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! We are going over a variety of ideas that you can implement to go green and jump on the sustainable event trend. Other ideas will take time but are so worth it! .
Do you know the saying that at the back of successful socialmedia campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding socialmedia to the mix can be a bit too much. How to Use Your SocialMedia to Extend Your Event’s Reach.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! In recent past episodes, we covered several 202o trends in the industry, including marketing and design. In recent past episodes, we covered several 202o trends in the industry, including marketing and design.
Yet many marketers DO question whether or not TikTok should be part of their socialmedia strategy. It’s Hyper-Targeted But before you say, “TikTok is only for young people,” you should know that there is a community of grand-fluencers blowing up on the platform for their humor and advice – see here , here and here.
Socialmedia, influencers and expert website marketing should come into play, in addition to other advertising efforts including print and radio. Want to get on the trail to successful, results-driven marketing, media and design with an eye on today’s trends? Team up with Dana Communications. Easy peasy.
It’s no wonder this media sensation is a marketer’s dream for anyone between the ages of 13 and 60. In fact, it could even be more important for brands to have an active presence on TikTok than any other form of socialmedia today. Socialmedia has changed the ad landscape of today immensely.
In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. Here we’ll delve into the ways a content plan can captivate communication between socialmedia marketing, digital ads, the CEO, PR department, and the sales team.
In today’s digital age, socialmedia has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into socialmedia marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.
Enter bleisure travel a hybrid trend where professionals combine work commitments with leisure experiences, forging a new category of traveler. This emerging trend is reshaping the hospitality industry, driven by shifting work cultures, an increasing emphasis on work-life balance, and the rise of “digital nomadism.”
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. From design through debrief, we’ve got you covered with the event technology trends you need to know for success. Discover top event technology trends for planners and venues alike: 1. Live translation.
There’s a real beauty to live events because nothing beats face to face communication. Nothing can bring such high emotions and positive associations to your brand than real and true communication. Socialmedia worthy location can be a hit by itself! Nothing can show your product better than a demonstration.
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communicationtrend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
For hotel sales managers, this trend presents both an opportunity and a challenge: to rethink traditional strategies and create innovative solutions that cater to this growing segment of smaller, frequent meetings while maintaining profitability and service excellence. Another key factor is budget optimization.
As part of our Events Industry Forecast , Convene asked Sara Fellows, director of socialmedia at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.
Here are some soft skills for event planners to consider: Interpersonal skills and communication, Time management and effective problem-solving, Creativity and ability to think outside the box, Multitasking, Attention to detail (especially important for budgeting and signing contracts). Consider Applying For Event Planning Certificates.
While the metaverse is not a fully-fledged event trend just yet, there is no denying that metaverse events will become increasingly more popular in the years to come. Tune in to this educational episode about up-and-coming trends: from web 3.0 For many, it’s just another futuristic trend they cannot wrap their heads around.
The Benefits Of Event Technology & Effective Communication. Technology has enabled us to communicate with virtually anybody anywhere at any time – both in our personal as well as professional lives. As event platforms took over the event tech market, community marketing has become the next big thing in the event space.
It is also true that by feeling comfortable, people are much more likely to let down the usual “fight or flight” guard and switch to a “social engagement” mode. 8 Skills for Effective SocialMedia Management. Being a socialmedia manager means you need to keep up with the latest trends and tools in tech.
One of the most intriguing trends discussed was the projected shift in 2025 travel patterns from coastal to inland destinations. Stichtenoth emphasized that successful destination marketing requires communicating experiences and feelings that resonate with potential visitors.
The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The year-round community model offers a new way to view events. IMEX also recognizes community as one of the biggest event trends.
Business Conferences: These conferences focus on industry trends, networking opportunities, and professional development, enabling participants to stay updated on the latest advancements and connect with industry peers. Leveraging SocialMedia: Utilize socialmedia platforms to create buzz, share updates, and engage with potential attendees.
Sales teams can better clue marketing into the target buyer, and marketing can better communicate their process. When both departments work together, communication with and to the customer improves. If you want to cover all bases in your travel marketing strategies , make sure sales and marketing are communicating.
Chatbots on your website and socialmedia channels assist guests with common questions, provide recommendations and even allow them to directly book rooms. It aligns with customer service trends to streamline processes and remove friction. Hotels are also utilizing robots to clean, disinfect and even deliver room service.
The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. Engaging with audience and media. Monitoring and posting to socialmedia, including creating an event hashtag. Developing branding, theme, and visuals.
This exciting event trend has been around for ages, but thanks to the speedy development of event technology solutions, it has now reached brand new heights. Some compete for awards, some enjoy competing, while others appreciate social recognition and socializing. Promote Attendee Communication With Icebreakers.
3D video mapping can be used to communicate a powerful story and brand experience. Setting up a long LED entranceway provides organizers the opportunity to communicate an elaborate brand story and build anticipation to a fever pitch. They also work as event promotion and marketing being spread across attendees socialmedia channels.
Some of the most impactful changes were brought by smartphones; they have changed the way we communicate, network, and meet new people. ” The second one is the ability to communicate with clients. ” The second one is the ability to communicate with clients. How Did Smartphones Change The Events Industry?
Just as passing a ball isn’t successful if the person doesn’t catch it, telling a person something isn’t communicating unless the person can understand it. Empathy is our superpower,” she said. “Too Too many events look the same, why not turn the monitor literally on its side? Mix it up,” he encouraged.
Curt Wagner, digital editor Trust Takes Center Stage I’ve been torn between writing about two trends — the ongoing story about how generative AI is transforming events and the increasingly critical role that trust will play in the future. Barbara Palmer, deputy editor Will SocialMedia Matter?
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