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Is it important for attendees to be able to communicate 1:1? And what will you do to keep your sponsors happy? Consider Your Sponsors and Exhibitors . Virtual Sponsors. In-person events often have sponsors signage posted throughout the event, hosting cocktail parties or other activations. Exhibitors .
And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. Big time sponsors get a general session everyone has to attend and then others get a breakout room or maybe an exhibit booth. And usually, the answer is a resounding yes!
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
Communicate! Webinar Fatigue. We can’t talk about virtual event concerns without discussing webinar fatigue. Getting people to pay close attention to five, seven, or ten-hour long webinars isn’t a reasonable expectation. That’s the first step you can take to combat webinar fatigue.
“So over the last, I would say three to four years, we have increased the number of webinars that we have”, she explains. “Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. So our webinars actually are just an hour long.
Attendees can watch the panel and interact in the live chat, but there’s very little two-way communication available. As Kara Gladish from Socio pointed out in an #EventIcons episode about virtual event production , gamification can also be used to streamline communication. Attendee communication.
With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. host sponsor giveaways and gamified challenges. And so, transparent communication builds brand loyalty and further audience engagement.
In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. Cvent recently partnered with communications marketing firm Edelman to survey more than 1,000 event attendees to find the why behind event attendance. Streamline communication through attendee messaging.
The Benefits Of Event Technology & Effective Communication. Technology has enabled us to communicate with virtually anybody anywhere at any time – both in our personal as well as professional lives. People can communicate, watch content at their leisure, and attend webinars. .
In the case of our industry, it translated into v irtual events being put together in a haze, an uneducated frenzy, a collective hallucination of Zoom webinars that led absolutely nowhere. ” – Denise, Director of Communications & Corporate Strategy, Morton Salt . It leads us to make poor decisions. So…now what?
“We’re used to doing that for our webinars and we definitely recommend that to all of our customers when it comes to executing sessions virtually. ” Virtual Production Priorities: Clear Communication & Gamification. It can add so much and also be a part of that communication that Sheehan mentioned.”
Modern communities live online , either on social media and communication platforms or most recently, on event platforms. Where & How To Build An Event Community. When tackling the question of how to build an event community, we first need to define the online space where it can live. Step 5: Include Event Sponsors.
Sometimes, they have to work with in-kind sponsors, especially coming back from the pandemic. A lot of production issues stem from the fact that there was a lot of reliance on the in-kind sponsors to be able to join and get to that level.” But the thing is that it wasn’t communicated properly.
Webinars, live streams, webchats, pannels, and forums…everything is a possibility. On the same note, four weeks before the big day, designate a way to communicate virtually. Finally, send thank you notes to sponsors, speakers, donors, media, and partners. Do you just want a speaker talking to the audience? Conclusions.
Are they doing live streams and webinars regularly? If they’re doing webinars regularly, you can expect them to come in and do thought leadership content online.” How can you use your booth to then drive traffic back to your website, drive for meetings later, or to get the communication going? Think about it.
Let’s say you did your research and found that the average price for a five-hour course on crisis communication is $350. Webinar fatigue is a thing and, as we explained before, the chances that you’ll keep your attendees hooked for as long as you would in an in-person event are very slim. Consider A Subscription Model.
Virtual Trade Show Ideas: The Sponsor & Exhibitor Side. Also, think about what is the purpose for your sponsors and your exhibitors. Communicating With Attendees. Ebooks, webinars, video content, podcasts. Because you’re thinking strategically about your attendees. Well, that’s not always true.
Which theme will make both sponsors and event goers happy? Watch our free webinar on engaging the five senses. Lastly, keep an open line of communication with all stakeholders to keep them informed (and happy). It’s also fairly complicated, and you have to deal with everything from technology to partners and sponsors.
Learn More: What is AI Good for Anyway Webinar AI Risk-Benefit Analysis Unlike tech engineers, meeting professionals tend to be a pretty risk-averse group. That is why every time a user interacts with it, it gets better. AI today is the worst it will ever be. Guaranteed. Tomorrow AI will be smarter than today.
Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. . It is critical to communicate to your audience why they should come. As discussed above, small breakout sessions encourage communication among attendees with similar interests. Small breakout sessions.
“So you can join a webinar through Zoom or Skype or WebEx. And communicate times where the presenter will come back and answer the questions in that platform. And the mixed impact of it, depending on how engaging the sponsor is. You can now have your sponsors advertising in your conference videos.
Workshops and Webinars Workshops and webinars are focused training sessions to teach specific skills or knowledge. Example : A digital marketing agency has a webinar on how to optimize online ads. Stronger Partnerships : Sponsors saw better visibility and lead gen thanks to targeted ads within the conference app.
But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. With the rise of virtual conferences and the influx of in-person events, one thing is sure: growth and scalability will rely on event sponsors. . 5 Ways To Find the Right Event Sponsors. 6 Tips for Pitching Event Sponsors.
The two-part CEMA webinar series, “Planning an Annual Conference in 2021, The Before & After,” reviewed what worked and what didn’t at Workiva’s Amplify virtual events. In that same spirit, I tuned in to the two-part CEMA webinar series , “Planning an Annual Conference in 2021, The Before & After.” Valerie Strehle.
These include: Challenges with sponsors, performers, or speakers, including pulling out at the last minute. Agreements with venues, vendors, and sponsors often have built-in clauses that accommodate the unexpected twists and turns of the post-COVID world. Communicate Changes As They Happen. Stage One: Adapt.
Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. Bonus tip: Add direct links to sponsor pages, speaker profiles, and other participating business sites to further expand the event’s reach.
The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. attendee, vendor, speaker, and sponsor) to ensure a personalized and meaningful experience for every attendee and registrant.
Flexera: Offering Undeniable Value (Webinar) To convince someone to sign up for a virtual event like a webinar or panel, you must demonstrate value immediately and convince your target audience that it’s worth attending. People shouldn’t have to click several times or conduct a Google search to understand what your event is all about.
The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g., Because we’re all virtual now, communication has gotten so much better,” Sonia Sahney, CMO of MI and CT at GE Healthcare, said in the report. “I That was a massive learning.”.
Webinar live date: September 18, 2018 at 2pm ET / 11am PT. Webinar live date: September 18, 2018 at 2pm ET / 11am PT. This webinar will arm you with the tools you need to show the value of your event at the next ROI emergency. Sponsored by: . . Grab your emergency ROI kit and take a deep breath.
Webinar live date: August 14, 2018 at 2pm ET / 11am PT. Webinar live date: August 14, 2018 at 2pm ET / 11am PT. Speaker: Myllisa Patterson Director of Mid-Market Marketing Campaigns, Cvent With 18 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands.
Great communicators: Not only are event planners great at communicating with audiences, but they also keep their colleagues informed of all the latest developments impacting each event. They have great spoken and written communication skills and are attentive listeners. management and communication skills). They are … .
☐ Assign onsite sponsor meeting rooms if you need to. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Determine all venue access time for staff and exhibit sponsors. Attendee, Speaker, Sponsors, and Partner Prep Checklist ☐ Determine sponsorship opportunities for your event.
Creating exclusive benefits tailored to each sponsor type will create value and increase exposure to a larger audience. Once the conference wraps, you will have hours of fantastic content to repackage for other uses, such as membership perks or individual webinars. Be transparent, be communicative, and always have a plan B.
Join Johna Burke, Global Managing Director for the International Association for the Measurement and Evaluation of Communication (AMEC), as she helps you unlock the power (and fun!) 7 Change Actions Program Sponsor: Effectively gathering and using insights requires matching your strategy to your bottom line and SMART business goals.
Sponsors contribute funds and services for promotional opportunities, such as branding and speaking engagements, but they also bring expertise, industry connections, and credibility, helping to draw larger audiences and enhance event experiences. Identify trends in what sponsors appreciated most and what had less impact. The solution?
The third tentpole of NZCE’s implementation phase is about communications. Register for the free one-hour webinars here. Mark Temple-Smith, COO of Informa Markets, joined the press conference to comment from an event-organizer perspective and as one of NZCE’s platinum-level sponsors.
Attract & Retain Event Sponsors Year After Year. Sponsors expect more authentic, one-on-one connections with attendees. ITA Group’s sponsorship team has decades of experience managing sponsors and designing unique opportunities for brand exposure, revenue growth, attendee interactions and more. Event Sponsor. Get Started.
Assuming you aren’t hosting a free virtual event or webinar, the best way to price your tickets is to work back from your revenue goals. A branded, in-app event experience can increase brand equity, drive attendee engagement, grow your event community, and help sponsors engage with their audience more effectively.
In this article we’re going to walk you through exactly that, explaining the different online event sponsorship offerings, how to structure them into packages, and most importantly, how to pitch this to your sponsors. Your event sponsorship package is essentially a pitch on why potential sponsors should choose you. Let’s get to it!
For example, if you host a webinar expecting 500 attendees, you should receive 250 RSVPs in the first two weeks. Webinars : Great for sharing expertise remotely, educating your audience, and generating leads. Webinars are cost-effective and can reach a broad online audience. Digital materials: Think beyond physical materials.
Attendees, sponsors, and partners should be able to access your event website and have an intuitive experience across desktops, tablets, and mobile devices, regardless of whether they’re using Apple or Android. Are there options to promote sponsors and exhibitors? In Q4 2021, 54.4% of global website traffic came from mobile devices.
Here are five key learnings we took away from our Customer Deep Dive webinar with Razlan. #1. SCMP developed a set of plans that delineated their responses, timelines and communications for each particular stakeholder, ready to be executed at any moment. Create value for your sponsors.
Our January webinars are top draws. Brightspot aligned with the Incentive Research Foundation think tank, and we put dollars to our passion by sponsoring The IRF 2025 Trends Report. Add webinars, workshops, certifications, and (our favorite) micro-learning series. GTM marketing efforts are ever-shifting.
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