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Sustainability is a hot-button issue for consumers around the globe. There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability doesn’t have to be complicated or expensive, either. Communicate Your Commitment to Sustainability.
Sustainability has been shaping society for quite some time now, and we’re seeing examples of it incorporated into wellness and hospitality more and more each year. In addition, according to Booking.com’s 2023 Sustainable Travel Report , approximately 76% of respondents want to travel sustainably over the next 12 months.
Sustainability isn’t going anywhere. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! So, what does it even mean to be “sustainable”? Why Become Sustainable? .
This is what Loews Atlanta Hotel demonstrated when Sustainable Forestry Initiative Conference (SFI) hosted their event just days after a water main break occurred in downtown Atlanta, and later impacted another water main pipe in midtown Atlanta, just days before the conference was scheduled.
Check out Gianna’s website : she’s established herself as an industry leader as well as an author and course creator. After all, Gianna knows a lot about data analytics, content delivery, community, leadership, and so much more. And if there’s any skill that you need to perfect, it’s communication and writing.
Greater Miami is a top-notch destination for sustainable meetings Miami is known for its glittering beaches, dynamic culture and number of luxurious resorts. But did you also know that Miami is leading the way in sustainability? Many of the goals established come from the United Nations ’ Sustainable Development Goals (SDGs).
More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Sustainability should be a demonstrated priority,” said Eran Ben-Shushan, CEO and co-founder of Bizzabo , in a written statement. As in-person events gain momentum, attendee expectations are higher than ever.
Event Website. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. Communication Aspect. And that’s the communication that they get. Leading up to the conference, you communicate with people via social. Virtual Event Sponsorship Ideas: Let’s Go!
Destinations that make you want to unplug Staying connected to technology and committing to constant communication can feel as though its pertinent to incentive recipients and corporate retreat attendees. The resort is an environmentally protected area and is required by law to keep 75% of the archipelago underdeveloped.
As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. What is storytelling in sustainable destination and tourism marketing? With a global portfolio of projects, we are dedicated to developing, managing, and promoting sustainable tourism destinations.
Instead of advertising its brand, Amazon chose to use its naming rights to spotlight its pledge to reach net-zero carbon emissions by calling the Seattle venue Climate Pledge Arena — just one example how sustainability has become top of mind for organizations and consumers. Michael Dyerland/Visit Seattle). ” — Shawna McKinley.
To manage the team communication necessary to execute a great event, Dolecki develops a staff playbook. She provides all event leaders—venues, suppliers, speakers, sponsors, exhibitors, board members and stakeholders—with detailed communication outlining their roles, expectations, a checklist of to-dos and due dates.
Former Solimar International Sustainable Tourism Internship Stories. Solimar International is a marketing firm that specializes in sustainable tourism. It is our goal to give our sustainable tourism interns the opportunity to learn the skills necessary to further thrive in the tourism and international development industries.
Meet the future of the Sustainable Tourism Industry. Three times per year, we run a virtual internship program, connecting with talented young professionals with a passion for sustainable tourism, conservation, and international development. in Journalism with an emphasis in Strategic Communication and a minor in Business.
With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. Communications professional Jennifer Sweeney was on hand and summed up her thoughts. Look at the blog topics and information you share on your website.
While weve made progress as an industry toward more sustainable event practices, how can planners assume a climate-focused role to help move the needle further? Balance the Attendee Experience Against Sustainable Practices Develop a smart, audience-focused strategy to make decisions about signs, handouts, and giveaways.
Greenwashing example: A DMO uses vague or ambiguous language like “eco-friendly” or “sustainable” without clarifying what those terms actually mean in the context of the services it provides and the destination it serves. Are sustainability goals material to the organization’s operations and supported by a clear roadmap?
Solimar International is proud to introduce our Summer 2022 Virtual Travel Writing and Sustainable Tourism Internship Cohort! This semester’s cohort features 18 talented individuals with a shared passion for sustainable development and tourism. That is when he decided to build a career in sustainable tourism. ymaz , from I?zmir,
Home A Guide to Sustainability Accreditations for Australian Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. From $610 up to $2000.
Home Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. So why consider becoming Eco Accredited?
This can enhance the organization’s reputation and attractiveness to attendees who value wellness and sustainability. Comfortable and healthy settings encourage open communication and collaboration. This will most likely attract more participants. Do you offer experiences for groups?
How to embed these sustainable or regenerative practices into day-to-day operations and decision making, is very different for each business. So in this article, we take you through our Top 10 Tips For All Tourism Businesses on Their Sustainable/Regenerative Journey , which can be advantageous to all parts of the tourism industry.
Steps range from heartfelt communication and vulnerability to hiring a diverse upper management workforce and taking accountability for accessibility. He realized he desperately needed to include the disabled community into the scope of people his website provided for. New DEI and Environmental Action Advocacy Group Launches.
You might be most familiar with them as the friendly little pop-ups in the bottom corner of a website that offer you assistance. It’s that ability to assist, that cements chatbots as a new wave of communication in event support. Their primary function is to give consistent responses to questions via programming. Are chatbots truly AI?
By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business. How will you communicate the value proposition through your website? Make your website a priority.
Tip #5: Don’t be Afraid to Talk About Money As Will reports, clients often try to save money by removing different things without clearly communicating their intentions. Instead of slashing before collaborating, he suggests communicating first. “If Highly customized software also isn’t sustainable, as Brandt points out. “At
Automate Attendee Help and Communication Chatbots are all the rage for automated communication, especially for online events. or “What goodies should I include in my sustainability event’s goodie bag?” Eighty-eight percent of people interacted with a chatbot in the last year, so chatbot tech is only growing in popularity.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It looks at four proven tech tools to drive successful communications for live events. Tool #1: Event website builders create custom sites easily. The best event websites feature bold, enticing images.
According to Booking.com’s 2022 Travel Predictions , 58% agree that it’s important for their trip to be beneficial to the local community and Accenture reports that a full 86% want to travel more sustainably. The post The Five 2022 Travel Trends You Should Act On Now appeared first on Dana Communications.
Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.
Itineraries are now just as likely to include experiences that give back to the environment or local community as high-end luxury treats. The three P’s (people, planet, profit) are front and centre for organisations, and this increased focus on sustainability is filtering through to their events strategy.
Now the main topic that keeps popping up in every conversation is that the industry cannot go back to ‘normal’–it must become more sustainable and resilient than before. Countries tend to communicate with their own residents to discover homelands or neighboring countries and support local businesses.
Digital Essentials: Best practices for optimising conversion on your website. Effective communications for sustainable practices in hotels – speaker: David Nicolas, founder, Marketer4Wellness. HSMAI is a 90-year-old, non-profit association and is the industry’s advocate for intelligent, sustainable hotel revenue growth.
To address this gap, they identified a local boat hire business, and encouraged them to offer a day cruise for visitors, with the VIC team running the booking management and visitor communication side of the tour. They provide visitor information via Live Chat on their destination website and social media direct message channels.
Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Here are eight reasons why you should join our virtual team and embark on a remote sustainable tourism internship with Solimar International: .
They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Those are websites that sell all sorts of travel products, separately or packaged in bundles. Then, it’s resold on a markup or commission basis via their own websites.
Now, after exactly one year without live events, as an industry and individuals, we’ve experienced a shift in values in how we communicate, collaborate and learn. This game addressed sustainable development goals, with groups working on finding solutions to these goals. And so are events.
Sustainable Tourism: How it Impacts Communities – Solimar Kairouan (Kairouan – Photo by Haythem Gataa on Unsplash ) Sustainable Tourism: The Turning Tide of Travel We all know the age-old story of mass tourism. Sorum has been at the forefront of pioneering sustainable tourism initiatives.
Tourism has a huge potential to positively impact communities, especially when it is conducted sustainably. In this blog post, we highlight “Community Trails” and Bedouin tourism in the Negev Desert, Israel. Lastly, it causes parents to encourage their kids to learn English so they can communicate with tourists.
There’s a lot of metrics around events and experiences and the effectiveness in communicating brand messages and the favorability that consumers get out of brand experiences. We adhere to sustainability. But don’t just go to that website, check out eli4.me/etp Security is obviously a massive issue.
You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. What elements make up a Brand? Your Value Proposition. Your Experience. Personality / Tone of Voice.
As they utilize their broad knowledge and expertise, these tourism consultants carve a path toward prosperity for their clients, showcasing the undeniable importance of their role in shaping and promoting sustainable travel destinations. In order to efficiently organize all these moving parts of the $1.9 Photo by NEOM on Unsplash 2.
From a customer-demand point of view, for the last few years,” said Simon Mills, chief commercial officer for ExCeL London, sustainability “has been front of mind.” Tracy Stuckrath, founder of Thrive Meetings & Events, has kept close tabs on sustainable F&B. “It Boots on the Ground Across the pond in the U.S.,
Website: bikeleague.org/summit. Two decades later, the National Bike Summit has become a gathering place for more than 1,000 people, including national active transportation advocates, bike educators, thought leaders in active mobility and sustainability, public officials, and bicycle retailers, among others. “We Attendees: 1,100.
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