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In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. Here are some trends to inspire your next campaign: 1. At Dana Communications, we dont just keep up with trends we lead the way. Are you ready to elevate your email game?
Who benefits from accessible tourism? The tourism industry welcomes more visitors. There’s a big world out there, and accessible tourism wants everyone to be able to explore it. For more ways to map out the adventure of your dreams, turn to the marketing expertise of Dana Communications. Everyone does.
When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. First, let’s note that wellness itself is one of the key travel trends for 2022.
You know you can count on us to share THE travel trends worth unpacking every year. While none of our 2024 predictions should fall off your radar (because they’re still very much on-trend!), We’re also identifying who’s already tackling them well and how you can deliver on these trends for travelers. Who’s already doing it well?
To find out what the university is teaching future meetings and event professionals and what they gleaned from the two days of sessions and networking, we asked Ryan Becker, senior vice president of communications and strategy with Visit California. They were also encouraged to attend sessions, network and take it all in.
The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If Top Trends Impacting Hospitality, Tourism and Events. Shawna Suckow.
But each year unveils fresh insights about this lucrative niche market—so we’re unpacking the 2022 trends inside the still-going-strong solo travel trend. Don’t make the mistake of equating wellness tourism to just another spa getaway. from 2015 to 2017—a rate twice that of tourism overall. All The Single Ladies.
It also happens to be one of the hottest travel trends today. At Dana Communications, our award-winning travel and tourism agency is dedicated to adventures great and small, inspiring journeys, resort stays and itineraries that fit into everyone’s schedule, even yours. It’s called a microadventure. A New Way to Venture.
With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Q: How would you define your professional title?
2024 follows suit and ushers in some interesting travel trends that will be popping up on your radar soon. Dupe Travel – The TikTok beauty trend has manifested its way to the travel industry, this time offering budget-friendly alternatives to destinations that carry a bigger price tag. This trend will extend into 2024.
Since many of these states are still hammering out policy and licensing, we looked to the west to uncover travel trends from destinations who first blazed the legalization trail. We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism.
Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.
Read More: You Should Go Here: 3 Travel Trends to Woo Attendees Bringing Your Attendees to Refract Seattle Another, more involved option, is to directly plan offsites. In a lot of ways, it takes so much communication and collaboration, so it’s a great analogy to the type of teamwork that people are doing in their businesses.
Some of these videos only last a few seconds, allowing brands to communicate with their audiences quickly, effectively, and in easily shareable ways. Another interesting video trend is watching with no sound. Download our whitepaper for the full rundown on video – 2022 Travel Trends Forecast. Like what you see?
So we’re exploring where that leaves us in the interim by considering the question: “Is the rise of regional tourism here to stay?”. Regional tourism isn’t going away anytime soon—thanks to the interplay between internal and external factors such as these: Variant Vacillations. The post Is the Rise of Regional Tourism Here to Stay?
We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. Since the Field of Dreams Movie Site is literally located in the middle of a cornfield, the attraction partners with Travel Dubuque – a DMO located 26 miles to the east – for tourism promotion.
At Dana, we blogged about dupe travel in 12 Travel Trends Making Moves in 2024. So, knowing that dupe and twin travel is a force to be reckoned with, what can destinations do to work this trend to their benefit? Let Dana Communications do the work for you. Lets talk tourism. We believe, thanks to dupe travel, you can.
The travel trends of 2023 point to a year of purposeful, smart travel inspired by television shows and movie sets, lower carbon footprints, ice baths and magic mushrooms. Look for the set-jetting travel trend to dominate in 2023. Greener Travel The traveling “green” trend is expected to grow in 2023. People are traveling again.
Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. That is according to the latest quarterly ‘ European TourismTrends & Prospects ’ report published today by the European Travel Commission (ETC).
So let’s unpack this travel trend by diving into what these camps offer so you can capture the same magic (and bookings!) The post The Travel Trend Resorts Need To Leverage This (And Every!) Summer appeared first on Dana Communications. for your resort. Revisiting the past There are summer camps for purists – by day, anyway.
And what people are into frequently inspires their travel – creating a pop culture tourism boom. The post Pop Culture Tourism: Why Many Travelers Pop In For A Visit appeared first on Dana Communications. Today, pop culture embraces true crime podcasts, memes, and… Star Wars.” 117 or lkaniper@danacommunications.com today.
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Based on Brightline data, the industry average for the travel and tourism category is 0.79. The post Here’s What Has Our Media Team Excited Right Now appeared first on Dana Communications.
People are also itching to travel, which brings us to a trend making its way down the aisle more and more these days. A blend of tying the knot and tourism: the destination wedding. Couple up with Dana Communications, a proven leader in tourism marketing, strategic research, writing and expert design. Reach your goals.
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. One of the most intriguing trends discussed was the projected shift in 2025 travel patterns from coastal to inland destinations.
At DANA, when we set out to launch the New Jersey Division of Travel and Tourisms new WOW campaign in a wow way, experiential marketing played a pivotal role. Want to get on the road to successful, results-driven marketing, media and design with an eye on todays trends? Team up with Dana Communications.
Many industry experts have seen this trend coming down the line since 2022. One thing these academic adventures have in common is the meticulously laid out itineraries offered by many tourism websites. Many resorts, tour operators and destinations are capitalizing on this trend in a big way.
“Each one of you makes such an impact every day when you share the stories you write about the happenings in our industry, about our people, the trends and where we have been and where we are heading,” said Kelly Gleeson Smith, vice president of sales for Caesars Entertainment.
In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.
While some may believe these seemingly progressive actions will simply restore the travel and tourism industry to the way it was in 2018, the concept of travel from our pre-Covid days no longer exists. We can not hop in a time machine and return to the pre-pandemic world of 2018 travel and tourism. Going Back To Nature. Going Virtual.
The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.
Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.
In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients.
Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. It’s Hyper-Targeted But before you say, “TikTok is only for young people,” you should know that there is a community of grand-fluencers blowing up on the platform for their humor and advice – see here , here and here.
Sales teams can better clue marketing into the target buyer, and marketing can better communicate their process. When both departments work together, communication with and to the customer improves. If you want to cover all bases in your travel marketing strategies , make sure sales and marketing are communicating.
Last year, we blogged about the revenge travel trend that had frustrated vacationers getting back out there and splurging on long-anticipated trips. We have some big ideas on how tourism and hospitality clients can leverage the trend to attract visitors and guests in greater numbers. From Revenge to Mindfulness.
All presentations were focused on new and inventive ideas that would attract meeting professionals and attendees to ideas centered around trends such as sustainability, food and beverage diversity, networking and diversity, equity and inclusion (DEI). Don’t let your personal brand or communication style negatively effect your leadership role.
Keep reading for our insights on how to leverage the revenge travel trend and boost your bottom line. At the point of reservation or in pre-arrival communications, resorts should promote extended stays or enhanced guest experiences with dining, spa and recreational offerings. Vacationing with a vengeance.
In 2021, Dana Communications spearheaded an award-winning “Boost Your Mood” campaign for the New Jersey Division of Travel and Tourism that did exactly that. As always, they will keep a strong hold on the pulse of human behavior and a keen eye out for new marketing insights and current trends. And enjoy a joyful ad or two.
Late the following year, Booking.com predicted “the rise of the second-city traveler” as a top trend for 2020. Then the pandemic hit and tourism everywhere evaporated. What makes secondary city tourism such a force? How can I increase tourism in my secondary city? Reach out to Lynn Kaniper at 609.466.9187 ext.
Throughout his 15 years of experience, he has shown his ability to apply market trends, diligent strategic outreach and achieve corporate revenue and direct sales goals. He has spent over 20 years in sales and operations experience in the hotel and tourism industry and in the Northeast, bringing a special connection to the destination.
As such, augmented ads have become a vital component of today’s most successful tourism campaigns. Savvy tourism marketers have responded with augmented ads. In the tourism realm, augmented ads and apps are not restricted to just lodging and destinations. Here we discuss a few of the ways AR really clicks with tourists.
At the local level, it is exciting to see new meeting and conference sectors emerge that engage a new market and heighten our ability to reach new visitors.”. – Mallory Snyder , vice president of communications and strategic development, Visit York County. “I’m I’m excited to see our industry return to normal!
One of today’s hottest travel trends is a family affair. And the trend shows no signs of slowing down any time soon. Reach your goals and navigate today’s ever-changing marketplace with the award-winning travel and tourism marketing experts at Dana Communications. Contact Lynn Kaniper at 609.466.9187 ext.
TikTok has proven to be a platform where trends are created and cultivated every minute. A dynamic leader in travel and tourism marketing, Dana Communications has successfully steered numerous world-class lifestyle and travel brands through insightful, results-driven marketing solutions that include comprehensive social media plans.
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