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And what are some virtual tradeshow ideas I can use? But some of the questions we see people asking more often surround tradeshows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual tradeshow ideas.
Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
Running out of tradeshow ideas for improving your B2B events? If you want to see your tradeshow attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the tradeshow in the first place.
The group pledged to “revolutionize conferences” by “saying goodbye to traditional tradeshow booths and hello to interactive networking experiences and relevant education.” Communicate the value your event could bring to the destination to lawmakers and let them know negative legislation can have an economic impact.
People get tired of the same old tradeshow booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B TradeShows.
Known as The Show for Shows, the education, tradeshow floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , tradeshow design and operations. This year was no exception. I attended in search of trends shaping U.S.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Guest line up for it.
With a backdrop of rising costs, exhibitors are making choices that can negatively affect the show organizers revenue and the stability of the exhibitions and events industry. Tradeshows remain a unique marketing channel, offering access to valuable data, relationship-building opportunities, and measurable ROI.
The biggest fail when it comes to online tradeshows with exhibitors is not involving them in the design process.” How can you use your booth to then drive traffic back to your website, drive for meetings later, or to get the communication going? Folks are going to be deciding, is this a tradeshow that I need to go to?
An increasing number of organizations are planning for in-person events and tradeshows in a living-with-COVID environment. And they can do this through their marketing and their event spaces in a number of ways: Having open and transparent communication. Engaging employees and speakers who reflect your goals.
The TradeShow, from the Eyes of Attendees. For any attendee, the tradeshow and its booths will always be the center of attention. You should also consider how the attendees move not just when inside the tradeshow, but also while in different segments of the city. Doing Online Registration Right.
Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and tradeshows to weddings and incentive travel. To stand out, clearly communicate what makes your product or service unique.
No matter if you’re managing multiple tasks related to an event, keeping your team in order, or communicating with clients, you’ll likely use a digital project management tool. Slack claims to be the future of business communication. The entire team can quickly communicate through these channels to share files, insights, and updates.
About two years ago, the senior director of experience and engagement for The Collective, a division of BCD Meetings & Events, became intrigued by the Neu Project, an online global community started by Google’s event planners to create and share inclusive approaches towards people with neurodiversity.
Here are some soft skills for event planners to consider: Interpersonal skills and communication, Time management and effective problem-solving, Creativity and ability to think outside the box, Multitasking, Attention to detail (especially important for budgeting and signing contracts). Consider Applying For Event Planning Certificates.
On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as tradeshow presentation. Tradeshows, exhibitions, and brand activation. Skyline TradeShow Tips. There’s a wealth of tradeshow knowledge right here. Tigris Events.
Read More: The Art of Communication “We all know the reality of our times. It’s tough out there in many places. You’ve got to stay sharp, embrace new tools and be equipped to handle the constant waves of change brought about by Covid and economic pendulum swings.
The two people on this committee can bounce ideas off of each other, get a second opinion from one another, and easily communicate with the team lead and other committees. How you design and market a large tradeshow is much different than how you design and market a shareholder conference.
In a nod to the viability of the tradeshow in the future, 150 were first-time exhibitors. “We are thrilled with the positive feedback we’ve received from our community, buyers and suppliers alike, and look forward to seeing a wealth of new business partnerships and industry innovation,” James said.
Tradeshow success largely hinges on the efficiency of the team behind it. Create the Ultimate TradeShow Team. Tradeshow success largely hinges on the efficiency of the team behind it. Communication lines should always be kept open, especially if you have contractors and remote staff on your side.
Here are our suggested lead times for various types of events: Large-scale events (like conferences and tradeshows): 9-18 months in advance. This individual should ideally serve as the primary liaison with third-party event producers, ensuring streamlined communication and facilitating the best possible event experience.
Behind the scenes of The NAMM Show In January, Smart Meetings had the privilege of attending The NAMM Show (National Association of Music Merchants) in Anaheim, California. How soon in the process you do start working with them and how would you describe the communication arrangement? We work well in advance of the shows.
TradeShows: Showcasing the latest products, services, and technologies, tradeshows provide a platform for businesses to connect with potential customers and partners. Have a flexible contingency plan, communicate promptly with attendees and speakers, and use technology to disseminate updates efficiently.
TradeShow at Meet with Momentum The panel discussed at length how to curate experiences that are not cookie-cutter—it gives planners a reason to stay on property and is an opportunity to involve the local community. Communication is difficult because staff is limited.
She holds a master’s degree in public and corporate communications. Swanson is promoted to the role of vice president of communications. She has worked with Visit Anaheim for seven years, moving through ascending roles, from communications specialist, to manager, to director and now as vice president.
We can also use it as a training or real-time monitoring tool where the brand management, marketing, or communications team can see where in the organization are teams diminishing the value of your brand – all in a very secure and confidential way.” “The tradeshows that I went to were typically only annual or semi-annual.
Participants took part in an interactive session that blended presentation, discussion and exercises to gain a deeper insight into how people perceive and process conflict to improve their communication skills, as well as how to adapt their work style to work more effectively with friends and colleagues.
Just as passing a ball isn’t successful if the person doesn’t catch it, telling a person something isn’t communicating unless the person can understand it. Empathy is our superpower,” she said.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
Event management software company Aventri has acquired ITN International , an innovator in mobile and cloud-based technology and near-field technology (NFC) that allows two electronic devices to communicate with one another.
Conversational prompts can be used to adjust copy for event websites, attendee communications, email marketing and mobile event apps. Read More: San Antonio is for Meetings The acquisition of Jifflenow and iCapture in January enhances TradeShow Solutions to address a big chunk of most marketing budgets that needs to be managed.
Many in Southern Nevada saw the return to higher leisure occupancy levels as practice for when conventions re-open the tradeshow doors this month. The SEMA Car show is usually one of the largest to visit the city each year. People meet to connect, communicate and improve their business. Conventioneers Return.
The first such collaboration occurred almost two years ago—as a tradeshow that wrapped up just weeks before the country shut down. One way to help meeting professionals convince their executives and attendees that coming together in a controlled environment with appropriate protocols in place is safe is to show how it is being done.
This is the show where you bring out all your new products”, explains Mark. “And the public relations before a tradeshow nowadays you can’t just drop it on the day of the tradeshow, they’ll never be seen. And so I said to my team, “Hey, let’s do a virtual tradeshow.
Cindy Sample, director of NAMM tradeshow operations, remembers the moment well. Communicating All That Change. Although the convention was being moved to June, they couldn’t call it the NAMM Summer Show because that event in Nashville was being canceled. All of a sudden, it wasn’t looking good,” she said bluntly.
8 was the grand opening of IMEX America 2024 , with a jaw-dropping tradeshow, unexpected meetups with good friends and exciting announcement after exciting announcement. Identify community organizations and establish vendor and supplier relationships. Contribute to the communications plan. Tuesday, Oct. Only a little!
Before you move forward with marketing your brand at a tradeshow, it’s important to understand the different types of events where you can show off your company. Even though tradeshows, conventions, and expos are similar in most ways, there are subtle differences that are worth your while to comprehend.
Her dedication and expertise is apparent through her previous work in marketing communications success of the Westin Anaheim Resort and their many local venues under Wincome Hospitality. She will sell and market Atlanta as a premier destination for group meetings as well as attend tradeshows and coordinate partner participation.
The company analyzed over 360,000 attendee registration records for three editions of 30 tradeshows over three years. The findings make for a fascinating profile of today’s tradeshow attendees. By sharing your data and communicating transparently, suppliers might be more willing to play ball.”
VanDeventer suggested planners looking into all-inclusive campuses either negotiate a solution for access or communicate robustly about the rules in advance—or both. Do we work with partners to provide something for the tradeshow that we wouldn’t normally bring ourselves?” Is it worth paying duties on that?
million attendees in order to learn how attendees engage at tradeshows, exhibitions, and conferences and to identify overlooked gaps and underutilized strategies for event organizers and exhibitors. At tradeshows, a 10-percent increase in activation led to a 7-percent increase in engagement.
Here are some of the most popular ways of implementing gamification at conferences, tradeshows, and corporate events. Promote Attendee Communication With Icebreakers. For reference, check out InEvent’s gamification presentation. Gamified Polling & Feedback.
Read More: 4 Contingency Planning Scenarios You Need to Prepare For Today Meeting Planners Plan Ahead Lisa Miller, VP of Event and TradeShow Production at Hargrove Hargrove made up the event production team for this year’s WCF. Smart Meetings spoke with Vice President of Event and TradeShow Production at Hargrove, Lisa Miller.
Rope These 5 People into Your TradeShows. There are 5 kinds of people that attend tradeshows. There’s the niche buyer which sticks to his tradeshow goals at all costs, and if you’re after this type you’ll actually need a smaller booth. Which type would benefit your tradeshow the most?
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