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What Makes A Good MICE Destination?

Hotel Engine

MICE is short for Meetings, Incentive Travel, Conferences, and Exhibitions. With business travel now being worth over $750 billion annually , these bookings can be lucrative for hotel properties. MICE stands for the four essential parts of corporate travel: Meetings, Incentive Travel, Conferences and Exhibitions.

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GBTA: Bookings, spending and optimism on the upswing

Travel Daily Media

According to travel buyers the top areas for business travel spending in 2023 are sales/account management meetings with customers or prospects (28%); internal meetings with colleagues (20%); and conferences, trade shows and industry events (18%), which is largely consistent with GBTA’s June 2022 poll.

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As An Exhibitor, What Makes A MICE Event Worth Your Time?

IT&CM Events

MICE Trade Shows vs Travel Trade Shows. Travel trade shows are plenty but those that focus on MICE business events are few as such niche shows dedicate and distinct themselves from their general counterparts. Here’s what to look out for when choosing a MICE event to attend.