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The Business of Events: How DMCs Elevate Corporate Meetings and IncentiveTravel 12 June 2024 In today’s work culture, employees are looking for more than competitive pay. Incentivetravel remains one of the most alluring perks for corporate employees across a wide variety of industries.
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MICE is short for Meetings, IncentiveTravel, Conferences, and Exhibitions. With business travel now being worth over $750 billion annually , these bookings can be lucrative for hotel properties. MICE stands for the four essential parts of corporate travel: Meetings, IncentiveTravel, Conferences and Exhibitions.
Travel trade shows are plenty but those that focus on MICE business events are few as such niche shows dedicate and distinct themselves from their general counterparts. Often, these organisations carve out separate revenue KPIs and employ professionals who specialise in handling MICE clients and their requirements. Track Record.
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