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According to travel buyers the top areas for business travel spending in 2023 are sales/account management meetings with customers or prospects (28%); internal meetings with colleagues (20%); and conferences, tradeshows and industry events (18%), which is largely consistent with GBTA’s June 2022 poll.
MICE TradeShows vs TravelTradeShows. Traveltradeshows are plenty but those that focus on MICE business events are few as such niche shows dedicate and distinct themselves from their general counterparts. Ask the organisers for a list of their past and prospective exhibitors.
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