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A “creative” eventdesign is one with a novel venue and/or decor and lighting and/or food and beverage. Consequently, planners restrict the entire focus of creative eventdesign to novel visual and sensory elements. Truly creative eventdesign We are biased against truly creative eventdesign.
Offer Personalization Before, During and After the Event Engaged attendees are actively involved in designing their event experience. To allow your attendees to personalize their time at your event, as eventplanners, we need to prioritize understanding the values, needs, and desires of our target audience.
BizBash consistently uses the term “eventdesign” to mean “ visual design” As an example, consider the 2016 Design Issue. The cover proclaims “What’s Next in EventDesign?” Event process design determines the logistics and visuals we use.
Here’s an independent review of my conferencedesign work, published as a case study in Chapter 25—Designing and Developing Content for Collaborative Business Events—of the book The Routledge Handbook of Business Events. Tip: The hardback version is expensive, the ebook is a quarter of the hardback cost.)
Much as I would like to tell you that participant-driven and participation-rich event formats are common these days, it just ain’t so. As a result, many conference attendees have not encountered these designs before and have not experienced how effective they can be in creating valuable connections and learning with their peers.
Marco Giberti: The Event Planning Maverick With more than 25 years in the event and tech industries, Marco Giberti (Founder of Vesuvio Ventures) is an event planning maverick with a rich media, events, and technology history. Read Now 3. Read Now 9. Read Now 12. Read Now 14.
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