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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. By the way, that’s why we call PLX a remote experience, not a hybrid conference. Hybrid is a lie.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of eventorganizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. which can include channels for each conference track. How to Spread the Word.
When is a user conference more than an outsized demo? Capturing the content produced at an event and leveraging for ongoing communication was one of the marketing strategies being stressed in many of the sessions. Read More : Hybrid Events: What Cvent Says You Need to Know.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Are they focused on advancing their standing within their organization?
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an eventmarketing strategy has serious benefits for your business. The post The 2019 Guide to EventMarketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. With more than 310 million smartphone users in the U.S.
The annual customer gathering and user conference for the largest event tech company on the planet, Cvent Connect, is moving to Henry B. We asked Rachel Andrews, senior director of meetings and events, what 3,500 anticipated attendees can expect in the new location and expanded agenda. The evening event promises Texas-style fun.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for eventorganizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. And don’t forget to use our free event planning checklist to make your life easier! B2B EventMarketing Reloaded. Conferences for the Family?
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Who are you trying to reach with your event?
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. You don’t have to get fancy here: use the marketing channels you’re already using to promote your business.
The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization. What are you struggling with most planning a virtual event? Assuming this is your first virtual event, you’re probably struggling with several aspects. What are the goals of your virtual event?
The global eventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. 1 at EDPA’s ACCESS Conference. Feature photo by Courtney Cantor at Hamilton Exhibits.
Dominic Thurbon will facilitate a session called “Connecting the Dots,” on April 16 at PCMA APAC’s The Business of Eventsconference at Marina Bay Sands in Singapore. What ties all his work together, Thurbon said, is “a deep belief that organizations don’t change, people do.” You’re an expert on behavioral change.
Setting conference fees is tricky. Now that your event is virtual, the puzzle is more complex. Eventorganizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. Talk about next level networking.
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Take a look at these next-level event invitation email examples.
Eventmarketers are no strangers to last-minute changes and crises. For the most up-to-date information visit the dedicated knowledge centers on the WHO and CDC websites, and check with your local health organization. For more information on creating a preparedness plan, see the CDCs Interim Guidance for eventorganizers.
Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and EventMarketing?
Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended.
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?
The Professional Convention Management Association is now supporting ECA’s work speaking out on the importance of business events for economic growth and job creation. We know that if we expect our industry to transform, we need to lead that transformation, and ECA provides a critical platform to do so.”
We know how hard it can be to find great events to attend, so we’ve made it easier for you. In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Don’t see your 2024 conference for event planners on this page?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Vibrant-colored organic designs reflected what meeting professionals experienced as they moved through and around obstacles by working with partners and communities to find solutions. Even the press conferences mixed up the approach with no long microphone-topped tables in sight. News from PCMA.
More : 6 Free Apps to Keep Meeting Planners Organized. CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Eventfolio –a multi-event management system. IVvy –a direct meeting space booking system for hotels.
He has taken industry-specific courses, attended conferences and events, pursued leadership programs and continually pushed himself to take on accelerating roles and pursue different responsibilities throughout his career. Earning the CMP Murakami first discovered the CMP by attending industry conferences and networking events.
For event planning, your team of committees may need to look something like this: Program Administrators. Handling everything from catering to scheduling activities, the program administrators organize all the fine details of the event. Duties include: Taking pictures and video during the event.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Summit - Similar to conferences but usually smaller and features higher-level executives.
EventMarketing ROI: A Roadmap to Prove User Conference Experience ROI. And I’d bet others in your organization do, too. There are so many sources and places for data to be generated—including registration, apps, eventmarketing campaigns, CRMs and more. . First, think about your event objectives.
I had my first experience presenting at a Virtual Conference and it was a success, as far as I’m concerned. For all of the organizations that have depended on trade shows, conferences, and other types of events to help generate business (sales […]. If this is the new reality going forward, I believe we’ll be fine.
They know exactly who they want visiting their events, and they train their staff to respond to any attendee concern accordingly. What You Can Learn from Global Events. GetResponse, a company 20 years in the event business, has recently concluded a tour of global conferences. The Sheer Importance of Conference Content.
The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Virtual Events & Conferences in 2021. Start Date.
Two forces driving innovation are (1) the demand for something new and interesting, and (2) the shift from tech designed for the eventorganizer to tech designed for the audience experience. Clients are looking for visionary events beyond the most expected ones. Today, platforms are like the new Event Operating Systems.
Marketing isn’t a “You Pick 2” world anymore. In fact, it is now expected when you’re hired to organize an event or meeting. More : How to Run a Successful Email EventMarketing Campaign. Now, nearly every client is able to say, “ Yes, I’ll have all three, please. Good, fast and cheap.”
Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketingevents. Expos : A global event that strives to promote progress and foster cooperation.
I’m noticing that event promoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Well, surely titan Google would accurately describe their annual Search Central conference ?
Q&A sessions at conferences are a great way to keep your audience engaged. This guide will walk you through everything you need to know to organize successful Q&A sessions at your next conference. Make sure to prepare surprises as well, and to understand just what figures you are gunning for a truly successful event.
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