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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look at conferences. Most events no longer want basic conference speakers. Conference speakers do so much more than present nowadays. Conference Speaker Must-Haves.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. As such, they’re the dominant audience at corporate events and conferences. Event technology solves many common event planning pain points.
When planning your next conferenceevent, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can be done in many ways, one of our favorites is by planning conferenceevents and parties. Reasons Behind ConferenceEvents and Parties.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. CONTINUING EDUCATION UNITS MADE EASY.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of eventplatforms ! Most eventplatforms on the market offer both in-person as well as virtual event gamification solutions.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. which can include channels for each conference track.
Events, meetings and conferences today are supported by digital eventplatforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Analyze Robust Data Data tells the story of how successful an event was.
When is a user conference more than an outsized demo? When more than 2,000 meeting professionals gather in person in Las Vegas and 10,000 register to stream Cvent Connect to both learn about new products and experience the platform for themselves. Read More : Hybrid Events: What Cvent Says You Need to Know. David Quattrone.
By the way, communities can also become readymade sales and marketing reps for your business, so if you haven’t leveraged a community to market your events, you’re missing out. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. What makes your event unique?
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find event management software that fits like a glove. What types of events am I running?
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Meetings & conferences. Conferences That Work. Eventbrite. Socialtables.
There are also more event-centric platforms like Hubilo, Eventzilla, 123Signup, Ovelt, and many more that not only cater to your specific event needs but also integrate with other tools like analytics and tech interfaces. Just make sure to mind the coherence of the whole event. Are you struggling with eventmarketing?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. “I planned a conference in 2020 that got canceled.
Give as much detail as you can when meeting with a virtual event production company. Virtual EventPlatform. A pivotal piece of your virtual event will be the platform. We’ve already covered the reasons why you shouldn’t opt for a jack-of-all-trades style of platform. What would you want it to look like?
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.
Bizzabo has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms. Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Truly great customer service.”
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Who are you trying to reach with your event?
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Can Be Used At Any Size Event. They work for virtually any type and any size event. Whether it’s a 4-day conference, a music festival with 100k attendees or 10 person leaders retreats, a chatbot will benefit your event. Chatbots can answer most popular questions taking some of the work load off of event staff.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and EventMarketing?
While RSAC, C2 Montreal, Coachella, and SXSW have been leading tentpole events in third-party portfolios, there is a growing demand for new options. Clients are looking for visionary events beyond the most expected ones. In 2020, it was (and still is) all about platforms. It was the most crucial part of everything we did.
Setting conference fees is tricky. Now that your event is virtual, the puzzle is more complex. Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe.
If you like to keep it simpler, you could take a look at last year’s In Good Company Conference. The stage featured a humble rug and sofa on a platform. If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well.
CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI eventmarketing and analytics platform. Event Tech Tribe –group marketing of cloud-based event tech products, including an appointment management system and a venue sourcing site.
Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.
The Professional Convention Management Association is now supporting ECA’s work speaking out on the importance of business events for economic growth and job creation. We know that if we expect our industry to transform, we need to lead that transformation, and ECA provides a critical platform to do so.”
Social Tables – Plan for the unplannable with the world’s most collaborative eventsplatform. ITN International – Optimizes events and delivers actionable data that leads to future improvement. Event Tech Tribe – A collaborative ensemble of event tech specialists working together to make events better.
Seeing an uptick in average sale values after an event means you’re doing something right. For example, if the people you up-sell at your conference used to have a $200 average sale value, but now they’re spending $500, that means you have more money in your pocket — and that’s a good thing. Web traffic. Attendee surveys.
Networking is often listed as the number one reason people attend conferences and events. Unfortunately, event planner networking often falls to the bottom of event planners’ priorities. It’s a key part of ensuring your event is a success. But it shouldn’t. Talk about next level networking.
One study shows that 44% of association members recognize the increasing importance of an event community. Eventplatforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms.
Eventmarketers are no strangers to last-minute changes and crises. Should screening reveal an elevated risk for an attendee, the person will be isolated immediately to prevent exposure to conference participants. You can see the full list of RSA conference updates here. COVID-19 has landed. You can find an excerpt below.
Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. If you use the right eventplatform , an AI engine can recommend new connections to each attendee based on shared attributes.
We know how hard it can be to find great events to attend, so we’ve made it easier for you. In this post, you’ll find a comprehensive list of the most important event industry conferences that every event professional should attend this year. Don’t see your 2024 conference for event planners on this page?
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Summit - Similar to conferences but usually smaller and features higher-level executives.
If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. The Six EventConferences You Need to Keep in Your Calendar. There are literally dozens of industry-related conferences that happen every year, and it’s impossible to track them all.
Technology, a perpetual driver, has pushed the events industry into a new era of web and mobile. Finally, there’s the “TED Factor”, where the influence of this knowledge-sharing platform pervades the way knowledge is shared during meetings around the world. Q&A sessions at conferences are a great way to keep your audience engaged.
The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Virtual Events & Conferences in 2021. Start Date.
They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-eventmarketing to an after-event survey.
Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketingevents. Expos : A global event that strives to promote progress and foster cooperation.
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