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The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. What were the top takeaways from the conference? Covington, Kentucky put plenty of spirit into their job as conference host. Find what moves you, Kentucky!
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
To help out, here are just six ideas that could inspire your own promotional efforts. Branded gifts are ubiquitous at industry events of all sizes, and there is no reason for this trend to be overlooked in a virtual context. Send In The Swag! Create Branded Virtual Backgrounds For Team Members. Use Social Media Effectively.
In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and eventmarketing are critical to their company’s success. It’s with good reason that 31% of marketers believe eventmarketing is the most effective marketing channel.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? First, we need to change the way we look at conferences. Most events no longer want basic conference speakers. Conference speakers do so much more than present nowadays. Conference Speaker Must-Haves.
When planning your next conferenceevent, it’s always important to think of ways to add value for your attendees and promote your brand outside of the ballroom. While this can be done in many ways, one of our favorites is by planning conferenceevents and parties. Reasons Behind ConferenceEvents and Parties.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. which can include channels for each conference track. How to Spread the Word.
Follow these six tips to blend eventpromotions with your 2023 marketing plan seamlessly. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event.
Something often overlooked when booking hotel blocks for conferences are hotel amenities for conference attendees. People pay a lot of money and travel far to get to your conference, so don’t you want to make their home away from home a positive experience? Need ideas on conference breakout sessions? Amazing Views.
Want to capitalize on the ways new exhibitors — whether they’re startups or established brands — can benefit your event? Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone.
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. By the way, that’s why we call PLX a remote experience, not a hybrid conference. leading up to the event.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
When is a user conference more than an outsized demo? He promised that all those talking boxes will be more engaging however and whenever they are accessed thanks to Cvent Studio’s focus on enhancing video quality, recording and promotion. Read More : Hybrid Events: What Cvent Says You Need to Know.
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. How much thought have you put into event giveaways? Conferences for the Family?
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Who are you trying to reach with your event?
In today’s digital age, social media has become the most powerful and influential tool for marketing and promotingevents. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.
The Many Challenges of EventMarketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. Find Your Perfect Conference Venue. Here’s How Not to Kill a Conference with Pitch Competitions.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How Can You Make Your Conference More Relatable?
PCMA EduCon 2021 , for example, hosted a walking challenge to promote fitness and health. Event gamification helps you encourage your attendees to focus their attention on what matters. How To Gamify Events? As mentioned, choosing one method of gamification for events over another depends on your specific event goals.
Seeing an uptick in average sale values after an event means you’re doing something right. For example, if the people you up-sell at your conference used to have a $200 average sale value, but now they’re spending $500, that means you have more money in your pocket — and that’s a good thing. Net Promoter Score (NPS).
Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and EventMarketing?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an eventmarketing strategy has serious benefits for your business. The post The 2019 Guide to EventMarketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Looking for promotional inspiration? This list features event invitation email examples that show what goes into turning invites into attendees. That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content.
What makes a conference venue “unique?” Unique conference venues are not your traditional meeting spaces; they stand out. Although they look and operate like separate businesses, many breweries, art galleries, museums, arcades, and restaurants host high-quality corporate events. What are unique conference venues so appealing?
Eventmarketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define EventMarketing Goals.
If you like to keep it simpler, you could take a look at last year’s In Good Company Conference. If you want to grab the attention of people, if you want to promote your event, if you want to delight people at your event—you need to take the time to do it well. The stage featured a humble rug and sofa on a platform.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. How to promote an event on Facebook: The complete guide. With about 2.89
Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.
I’m noticing that eventpromoters are increasingly using the word “ unconference ” to describe traditional conferences. <Sigh> There’s a big difference between unconferences and traditional events. Well, surely titan Google would accurately describe their annual Search Central conference
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Are you using LinkedIn as part of your eventmarketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. At these events, you will learn from the top industry executives while networking with marketing professionals just like yourself. Summit - Similar to conferences but usually smaller and features higher-level executives.
Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Promote Your Event Where is your audience?
Human effort is still very much a part of the event planning process. In fact, AI is one of the fastest-growing technologies event planners trust to plan, promote, and analyze their events. Check out these five tips to use the combined power of AI and data to make your next event a smash hit.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?
Facebook has long been known as a major platform for planning and promotingevents, but a new challenger now wants in on the action. Pinterest has just launched new tools that allow professionals to plan events on the platform. Making Event Networking Fun. For example, you can form an online community about your event.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketingevents. Expos : A global event that strives to promote progress and foster cooperation.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2023 marketingevents. Expos : A global event that strives to promote progress and foster cooperation.
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