Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

NOVEMBER 1, 2024

This is also a great opportunity to get creative and distinguish an event from competing shows. For example, IEEE PES held a well-promoted pitch competition at its Grid Edge Technologies Conference & Exposition, where startups delivered five-minute presentations to a panel of judges in front of an audience of attendees.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. that can create virtual or in-person content walls to showcase the digital content from an event. Christine Johnson.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

APRIL 20, 2023

(Smart Future/Adobe Stock) Kimberly Hardcastle-Geddes There are massive technological advancements on the horizon with the potential to have an impact on trade shows and conferences, in ways big and small. In the future, however, the focus could shift to building community by giving attendees a voice in event content, speaker selection, etc.

Technology 105

Technology Technology Events Event Marketing 105

Maritz Global Events

AUGUST 21, 2019

Public Relations Flubs. Public relations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, public relation stunts end up backfiring, causing public outrage. Marketing Misfires. About Sarah.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

JANUARY 12, 2023

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. The booth allows guests to give unfiltered feedback on their experience, which often includes positive praise that can be used as testimonials for future marketing campaigns.

Logistics 105

Logistics Events Public Relations B2B 105

Convene by PCMA

APRIL 6, 2022

In many markets, local media outlets are excited to report on the return of major events in their regions and the impact they are making on travel, tourism, restaurants, etc. Work with the Exhibition and Conferences Alliance to gather stats that demonstrate the importance of events to a local market.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

JANUARY 10, 2024

Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.

Public Relations 52

Public Relations Social Media Tourism Tourism 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. With hundreds of ongoing events, it can be challenging for your event to stand out.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

JANUARY 10, 2024

Check out this comprehensive list of the best event agencies in the United States and Canada. According to The state of in-person B2B conferences report , 80.4% of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9%

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP. Millennials?are

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JULY 28, 2024

Host a pre-event webinar or Q&A like this one for the MedTech Conference to demystify the event and set expectations — also benefiting people who are considering registering. Create dedicated groups on social-media channels where attendees can share tips, connect, ask questions, and plan meetups.

Public Relations 52

Public Relations B2B Social Media Events 52

Convene by PCMA

AUGUST 25, 2023

Offer on-demand content for registrants after the conference. Speak their language — don’t use jargon or outdated marketing messages. Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Networking 52

Networking B2B Public Relations Online 52