Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

AUGUST 17, 2018

Creating successful recurring events isn’t only good for brands but also for planners. Maintain your momentum by creating events that stick to your attendee’s minds. To do this, you need to make your conference memorable. Not planning conferences? These tips can apply to almost any event.

Conference 196

Conference Contracts Contracts B2B 196

Bizzaboo

OCTOBER 9, 2023

Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Understand Your Audience Different events cater to different audiences. It’s a tall order.

Speakers 52

Speakers Logistics Audience Events 52

Bizzaboo

FEBRUARY 20, 2023

Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.

Conference 98

Conference Sponsors Virtual Events Speakers 98

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. which can include channels for each conference track. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

MeetingsNet

FEBRUARY 16, 2023

Join MeetingsNet at the Catersource + The Special Event show in Orlando in March for an insightful educational lineup that will including Canonica’s session on the “undeniable shift toward event marketing.” Agnes “AC” Canonica, CMP, CMM, HMCC, has a long view of the events industry.

Speakers 98

Speakers Logistics Incentives Corporate Meeting 98

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52

Bizzaboo

JULY 25, 2022

You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.

Virtual Events 98

Virtual Events Speakers Rehearsal Management 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

MeetingsNet

JUNE 10, 2020

Setting conference fees is tricky. Now that your event is virtual, the puzzle is more complex. Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe.

Conference 110

Conference Retail Online Sponsors 110

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. CONTINUING EDUCATION UNITS MADE EASY.

Benefits 303

Benefits Attendee Registration Event Apps 303

Convene by PCMA

JUNE 30, 2022

Colleen Bisconti, vice president of global conferences and events at IBM, is the incoming chair of the Corporate Event Marketing Association (CEMA), a wholly owned division of PCMA. For 20 years, Colleen Bisconti has had a hand in shaping IBM’s event strategy. 28-30 in Vienna, Austria.

Conference 98

Conference Education Logistics Event Marketing 98

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Convene by PCMA

AUGUST 29, 2022

This year will be marked by learning through trial and error, the speakers told the audience at a breakout session at the JW Marriott in Nashville at CEMA Summit ‘22, held July 31–Aug. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,

Event Marketing 84

Event Marketing Marketing Marketing Healthcare 84

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Bizzaboo

MAY 10, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. What is a post-event “Thank You” email? Event marketers must segment audiences by role (e.g., Do you have 5 minutes?

Sponsors 52

Sponsors Speakers Attendee Audience 52

Endless Events

JUNE 14, 2018

Something often overlooked when booking hotel blocks for conferences are hotel amenities for conference attendees. People pay a lot of money and travel far to get to your conference, so don’t you want to make their home away from home a positive experience? Need ideas on conference breakout sessions? Amazing Views.

Conference 174

Conference Attendee Event Apps Transportation 174

Bizzaboo

FEBRUARY 20, 2023

Planning an in-person, virtual, or hybrid event is a significant undertaking with countless moving parts. Achieving conference success ultimately requires careful orchestration between the event team, partnering agencies, and other departments, which is where a pre-event checklist template comes into play.

Conference 52

Conference Sponsors Virtual Events Speakers 52

Endless Events

APRIL 4, 2023

Regular events are one of the best ways to boost your pharmaceutical brand. Whether you’re hosting a training, conference, product launch, board meeting, peer dinner, or investigator meeting, high-quality pharmaceutical events can put your business on the map. Pharma event management is no joke, though.

Events 156

Events Speakers Audience Promotion 156

Eventtia

APRIL 1, 2022

You’ve planned your perfect hybrid event: best venue, best virtual event platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Smart Meetings

JUNE 15, 2024

At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.

Registration 264

Registration Meeting Proposal Trade Show 264

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Bizzaboo

DECEMBER 22, 2020

The most authoritative list of 2021 virtual events and conferences on the internet. Virtual events are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. Virtual Events & Conferences in 2021. Start Date.

Virtual Events 105

Virtual Events Conference Insurance Events 105

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Engage All Senses.

Marketing 296

Marketing Marketing Audience Social Media 296

Convene by PCMA

SEPTEMBER 24, 2024

One of the most successful elements at Avalara’s FUSE conference was The Fireside Theater, where guests and FUSE presenters engaged in intimate conversations. And although Avalara had expected that most business deals would come after the event, customers signed contracts worth millions of dollars while still on site, Ferrer said.

Speakers 52

Speakers Audience Conference Networking 52

Endless Events

FEBRUARY 28, 2023

Make sure you consider these high-ticket items at a minimum: Venue Speakers Food and beverage Furniture and equipment Staffing (event coordinators, clean up, security, etc.) And you can’t host your event and community in the same place, either. Track essential KPIs to measure the impact events have on your brand.

Sponsors 304

Sponsors Fashion Social Media Virtual Events 304

Smart Meetings

AUGUST 23, 2023

Smart Meetings sat down with Tahira Endean , head of programme for IMEX Group, to discuss how the talking point of Human Nature will be woven through the experience during the three days of the conference and during Smart Monday immediately preceding the trade show and hosted buyer experience.

Trade Show 246

Trade Show Panel Technology Sustainability 246

Travel Daily Media

APRIL 22, 2024

The portal provides insights on event considerations including delivering a socially impactful event or checklists for inclusivity and accessibility, as well as ideas for venues, entertainment, and speakers in Sydney. We want to support conference, meeting and event owners pitch, win, plan and promote business events in Sydney”.

Consulting 88

Consulting Events Incentives Promotion 88

Smart Meetings

APRIL 25, 2024

Many of the products for content and speaker management are now way too complex and expensive to do everything natively. That could be Kahoot gamification capabilities, Remo scientific poster sessions or Sessionboard speaker management or even custom-built apps. Simple doesn’t mean a single tool, however.

Platform 130

Platform Production Audience Speakers 130

Bizzaboo

OCTOBER 16, 2022

You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and event marketing examples you can learn from to improve the attendee experience at each event.

Attendee 98

Attendee Speakers Events Networking 98

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

OCTOBER 18, 2023

You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy. Consider these findings from our State of in-person B2B conferences report : 68.9% of organizers say event software has a major impact on the success of their events 67.4%

Management 110

Management Sponsors Registration Speakers 110

Convene by PCMA

APRIL 8, 2024

Dominic Thurbon will facilitate a session called “Connecting the Dots,” on April 16 at PCMA APAC’s The Business of Events conference at Marina Bay Sands in Singapore. Thurbon will facilitate a session called “Connecting the Dots,” on April 16 at PCMA APAC’s The Business of Events conference at Marina Bay Sands in Singapore.

Organization 89

Organization Speakers Conference Sustainability 89

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Invite speakers to be guest bloggers. Interview attendees and speakers on a topic.

Human Resources 98

Human Resources Public Relations B2B Speakers 98