Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study
Smart Meetings
APRIL 23, 2024
A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Almost half, 45% of conference-goers register within four weeks of the event date.
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