Convene by PCMA

JULY 15, 2024

This may start with something like, “Pretend you’re an organizer of an AI conference …” The key is constructing your prompt with specificity to influence the AI’s behavior. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. So, how can event marketers use visuals to drive audience engagement and event attendance? Consider using images in order to: Demonstrate Diversity and Inclusion. Encourage Social Sharing.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Bizzaboo

APRIL 19, 2023

If you are hosting a conference, you might want to set a goal of increasing brand awareness by 20%. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Identify your target audience. Who are you trying to reach with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

The Abbi Agency

JANUARY 31, 2023

An Updated Measurement Model Contrary to its name, an “event-based measurement model” doesn’t mean Google uses weddings, birthday parties, and business conferences to measure your web data. Event tracking allows Google to record specific user interactions on a website or app, and has actually been around since 2007. So… What Happens Now?

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

An Updated Measurement Model Contrary to its name, an “event-based measurement model” doesn’t mean Google uses weddings, birthday parties, and business conferences to measure your web data. Event tracking allows Google to record specific user interactions on a website or app, and has actually been around since 2007. So… What Happens Now?

Website 26

Website SEO Public Relations Platform 26