This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A publicrelations event is your opportunity to showcase your company and specific products or services to the general public. Here are a few tips to help you get your publicrelationsconference going on the right foot: 1.) Try Social Tables today. Invite Media. Set a Goal. Click To Tweet.
Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity. What is Event Branding?
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of trade shows and conferences something no local gathering or online option can match.
Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development publicrelations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.
With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.
If you are hosting a conference, you might want to set a goal of increasing brand awareness by 20%. For example, if you are hosting a conference for marketing professionals, you might target people who work in marketing roles at companies of all sizes. Identify your target audience. Who are you trying to reach with your event?
For instance, California human resources association PIHRA invited speakers and sponsors of its 2022 California HR Conference, held in May in Anaheim, to write guest articles for PIHRA News, which resulted in several pieces that resonated with the audience, such as “Return to Work and COVID-19.”. Leverage On-site Trends.
If you’re looking to create a conference budget that enables you to strike the perfect balance between what you can afford and the caliber of event experience you want to deliver, you’ve come to the right place. Analyze past conference budgets and expenses to get insights into spending patterns and identify areas where you can cut costs.
Earlier this year, GenderAvenger called out Facebook’s F8 Refresh Conference for using stock images of women of color next to headings like “Keynote” and “Session Leaders,” when in fact, only 39 percent of speakers were women and only 18 percent were women of color. Encourage Social Sharing.
Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. PR for events is all about publicity. Promote your event on socialmedia.
PublicRelations Flubs. Publicrelations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, publicrelation stunts end up backfiring, causing public outrage. About Sarah.
As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I This will enhance my ability to formulate original ideas and write even more compelling copy. “I
In-person conferences are the heartbeat of an impactful, revenue-generating business strategy. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. At a time when 80.4% from 10.2%
She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. She mixes up her methods, ensuring fans never get bored.
If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Shape perception and build brand loyalty.
Previously, Snow worked as senior tourism marketing and sales supervisor at Visit Central Florida, where he played an important role in recruiting and executing meetings, conferences, and events, and as director of tourism at Warren County NY Tourism, where he secured comprehensive sponsorship programs and managed event marketing.
The Client: An international skincare and makeup company with one internal meeting planner and a small support team who’s daily tasks focused not only on events, but also socialmedia and publicrelations for the entire company. Design and execution of two offsite plated dinners at wineries. Onsite event management.
In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP. workforce, and here’s what we know about them, according to the 5W PublicRelations 2020 Consumer Culture Report: 83 percent want companies to align with their values.
Create dedicated groups on social-media channels where attendees can share tips, connect, ask questions, and plan meetups. Host a pre-event webinar or Q&A like this one for the MedTech Conference to demystify the event and set expectations — also benefiting people who are considering registering.
Its size and location alone were always enough to draw business travelers to conferences and conventions downtown, fellow Texans from surrounding cities and towns, as well as a steady stream of Mexican visitors who often traveled north to shop or visit American relatives. Inviting Influencers to Rediscover the City .
Chance Thompson, senior manager, sustainability and publicrelations and Green Team Committee chairperson for Utah’s Calvin L. Also, in the short term, while live events are at a standstill, virtual conferences will take over. Sustainability is a guiding principle at the convention center in Salt Lake City, Utah.
According to The state of in-person B2B conferences report , 80.4% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! Our team creates stress-free conferences and events with a positive impact; allowing our clients to resonate with their audience.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content