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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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How To Prepare For A Career In Event Planning

Endless Events

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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How to Build “The Dream Event Planning Team”

Endless Events

They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-event marketing to an after-event survey. Engaging with audience and media.

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Planning Events In 2022: The Pandemic Is Over, But Don’t Plan Like It’s 2019

Endless Events

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. Event Planners Have To Prove Event ROI.

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Try Out New Trade Show Booth Ideas

Endless Events

This is doubly true for B2Bs, since every purchase tends to be a long-term contract. Building Attendance through Social Media Influence. Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

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How to Create an Event Planning Checklist That Leads to Flawless Execution

Social Tables

The theme represents the event message and serves other essential purposes, such as: Themes create buzz. The guests’ event experience begins long before the event. A themed invitation and social media posts create eager anticipation and set the tone for the future event. Map out your marketing plan.