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The most common mistake Howe sees planners make is that they don’t read their contracts. Contracts are self-inflicted wounds,” he says. You have no rights or responsibilities unless they are in the contract.” In the same fashion, planners need to do their research when hiring vendors.
Example : A sustainable textile company has a booth at an eco-fashion fair. In-Person Events In-person events, also known as live events, involve face-to-face meetings with customers and prospects. During the event executives discuss industry trends and future plans and build confidence leading to bigger contracts.
Our annual Outlook and actionable To-Do’s might not draw as much interest as election forecasts, fashion trends, and love predictions for Taylor Swift + Travis Kelce – but they are nonetheless Brightspot’s #1 attended webinars. Availability changes rapidly, and meeting space will not be held in this active market.
Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. If unveiling a new clothing line, start with a fashion show, followed by a Q & A and then open-floor shopping. Detail out the promotional activities leading up to the event.
Don’t just open the ole-fashioned phone book and play “eeny, meeny, miny, moe,” because people’s lives are at stake. Overly cautious planners should be allowed to personally see the vehicle before signing a contract. Additionally, each vehicle is thoroughly inspected every six weeks, with spot checks in between.
For example, planning a high-energy fashion show will look very different from planning a small product launch or community networking event. For a fashion event, this could be cocktails, a runway show, and a meet and greet. Think Outside the Box: Why not send out mystery invites with clues about the event to your top prospects?
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