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Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future

Smart Meetings

as the ultimate destination for leisure, business events, and cultural experiences, he concluded. Ferguson plans to prioritize a greater focus on the MICE market and special events, as well as marketing to areas of the world that the agency hasnt traditionally focused on. From a branding perspective, were positioning the U.S.

Travel 165
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Top Global Event Trends for 2024: Embracing Innovation and Diversity

Traveler's Q

The Rise of AI in Event Planning AI is rapidly becoming a game-changer in the event planning industry. But beyond these technical benefits, AI has the potential to enhance cultural inclusivity and diversity in corporate events. Its capabilities in data analysis, automation, and efficiency improvements are unparalleled.

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Cultural and Diverse Events: Expanding Your Event Horizons Internationally

Traveler's Q

Discover the Key to Successful International Events In today’s globalized world, corporate events are no longer confined to a single location or culture. To create truly impactful and inclusive events, it’s essential to expand your horizons and embrace cultural diversity.

Culture 130
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3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

As Megan Henshall , strategic lead for Google’s global events team and co-founder of The Neu Project, explained, helping this majority-minority community participate fully is not a compliance problem; it is a business opportunity. It’s a cultural fit.” It’s more than just the physical of what they have available.

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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

Since a young age, she felt driven to interact with other countries and people, saying “I always wanted to work abroad and build an international network.” This is my passion—and being part of the global events industry is my second passion.” She began working in a travel agency and later moved into business.

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4 Reasons You Need to Have a Company Event

Endless Events

Gather your employees for a company event and see these four benefits: Improve Company Culture. Company events are a great way to highlight the company’s core values and culture. It’s definitely worth planning events to keep employees engaged and happy. Establish Your Culture. What are its core values?

Events 244
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St. Gallen: Your Complete Guide to a Top Business Event Destination

The MICE Blog

Gallen Health network, aiming to make St. This collaboration also includes conferences and professional events, integrating economy, research, and education. You can start your event by arriving at the venue by boat, or add a leisure element to your event with a stand-up paddle boarding session. By working with the St.

Seminar 273