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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

Visit California brought representatives from around the world to Los Angeles for Outlook Forum last week to hear what the prospects for travel to the Golden State are from all corners of the globe. German travelers deeply value travel as a cultural and lifestyle necessity, even in uncertain times.

Trends 244
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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Proposal 130
MICE professionals

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Why Representation In Marketing Matters

Dana Communications

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 246
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Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

Advanced Travel and Tourism

vacations a year, leaving behind data points that help us predict and intercept their travel preferences. Mobile phones, word of mouth, and search are key for reaching prospective travelers, but search has changed enormously over the past 24 months. The average American takes 2.5 Natural language search has already become conversational.

Tourism 130
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The Sharing Economy and the Tourism Industry Prospects, Opportunities and Challenges

Travel Daily News

The increase in the non-professional provision of tourist services has been contributing to the strengthening of the income of local residents and the creation of small local businesses, thus giving alternative and differentiated proposals to the tourist, through substantial cultural exchange and experiencing the authentic local culture.

Prospect 100
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Vancouver vs Portland: Which City is Right for You? Comparing Real Estate, Cost of Living, Culture, and More

Redfin

In this guide, we’ll break down the differences in real estate, job prospects, cost of living, and lifestyle, giving you the insight you need to choose the best spot for your next home. Housing in Portland Portland’s housing market offers a blend of urban and neighborhood living, with a strong focus on community and sustainable development.

Culture 59