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It’s Time to Harness AI for Event Success

Convene by PCMA

While generative AI is where much of our cultural conversation has centered lately, reactive or ranking AI, which uses machine learning to recognize data patterns, already has transformed the event landscape — and much of our lives. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

“We’ve been encouraging business travelers to come early and stay late for years,” said Rose Horcher, vice president of client services at Choose Chicago, by highlighting the city’s “world-class restaurant scene, architecture, and cultural spaces, including over 200 live theaters.” Bring the Culture in. Prioritize DEI.

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So What Are The Best Lifestyle Media For Your Travel Angles?

DCI

But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Fashion and Culture. Of course landing destination coverage in the travel press still has its role and purpose.

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What I Wish I Knew in College: Destination Marketing Advice

DCI

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”

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Time to Fine-Tune Your Values Proposition

Convene by PCMA

During the pandemic, it became clear that personal values — shaped by education and income levels, age, geography, cultural considerations, the media, political preferences, and religion, to name a few — were having far greater influence on our audiences’ likelihood to return to events than anything we were doing or saying as a collective industry.

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How College Towns Inspired These DCIer’s Love of Place

DCI

The charming shops with a mix of offerings, the individual character of building facades and walkable streets with shade and accessible sidewalks all contribute toward the unique sense of place that impresses prospective students and their parents and keeps alumni eager to return. I love my school so much (Go Green!)

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Agency Location Description 160over90 New York, NY 160over90, an award-winning cultural marketing agency within the Endeavor network, boasts 800+ thinkers, doers, and makers globally. With a passionate and entrepreneurial culture, the agency boasts a diverse skill set. Want to see your event agency in this list? Submit it here.