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Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda. At Solimar, we have seen time and time again why the M in DMO must also be about destinationmanagement, and not just destination marketing. What is destinationmanagement?
Solimar’s implementation of over 200 development programs led to identifying ten main challenges faced by almost every emerging destination , including lack of a long-term (and actionable) tourism plan, a difficult business enabling environment, and the absence of an effective destinationmanagement organization to name a few.
The Maldivian government has also pledged support by providing agricultural resources and requisite training to cultivate selected crops on 40 key agricultural islands. The tourism sector plays a pivotal role in rejuvenating local economies by nurturing enterprises and humanresources while safeguarding the environment.
Intangible resources include patents, licenses, research materials, and other intellectual assets. Humanresources relates to all the staff you’ll need to cover your operations. Financial resources mean the money you need to launch and the sources you get investments from (bank loans, crowdfunding, grants, etc.).
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