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Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda. At Solimar, we have seen time and time again why the M in DMO must also be about destinationmanagement, and not just destination marketing. What is destinationmanagement?
Online Travel Agency or OTA is a website (or app) specialized in selling travel services to customers. Travelers can go directly to the hotel’s or airline’s website but around 44 percent of people go to OTAs to compare prices and see the whole pool of options. A booking engine manages search and booking functions on the OTA website.
Property promotion – vacation rental management companies use a wide range of marketing techniques to advertise and promote their properties. Property distribution – they build their own booking websites to drive direct reservations and create listings on various booking platforms (such as Airbnb, Vrbo, or Booking.com) and social media.
The tourism sector plays a pivotal role in rejuvenating local economies by nurturing enterprises and humanresources while safeguarding the environment. Tourism enterprises can bolster local economies by offering employment to community members and preserving local culture and natural habitats.
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