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How to Build “The Dream Event Planning Team”

Endless Events

There’s no room for that in event planning. The cornerstone of a successful event is a dream event planning team where everyone has a role to play and eagerly contributes to the success of the event. It’s impossible to put together an event on your own. Committees where people butt heads and argue.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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MICE professionals

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How to Create an Event Planning Checklist That Leads to Flawless Execution

Social Tables

Keeping all of those details in your head will result in constant mental chaos and present unnerving stress on event day. The event budget isn’t a checklist line item that can simply be marked off. Create the event design. Map out your marketing plan. Plan for little details and the unexpected.

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The Top 12 Event Planning Certifications

Bizzaboo

Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for event planning? Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online event planning classes to your advantage at the end of the article.

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Survey Your Audience To Get Post-Event Feedback. Set next steps. Recap and celebrate.

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Top 12 Event Planning Certifications You Need To Propel Your Career

Bizzaboo

Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: ILEA 3.