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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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Successful Social Media Campaigns for Events

Endless Events

Do you know the saying that at the back of successful social media campaigns is an exhausted marketer? But to be honest, with all the work and heart we already pour into our events, adding social media to the mix can be a bit too much. How to Use Your Social Media to Extend Your Event’s Reach.

MICE professionals

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How to Build “The Dream Event Planning Team”

Endless Events

They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. The creative committee builds the brand of your event and ensures it’s consistent throughout the entire event, from pre-event marketing to an after-event survey. Engaging with audience and media.

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

If your crowd is tech-inclined, you can add the survey to the event app you are using. Social media. Staying in touch with your audience not only gives them bonus value out of their experience but also primes them to return to your events. Your event generates a lot of content from video to sound bytes to photos.

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2020 Virtual Event Trends

Endless Events

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Interactive Live Event Entertainment .

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Boost ROI With Better Event Branding

Endless Events

Create a launch calendar at least six months before your event. Your launch calendar should be the home base for all event promotions, including your: . Social media posts. Planning allows you to account for different audience personas, customer journeys, and calls to action in your event promotions. Email blasts.

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