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2020 Virtual Event Trends

Endless Events

Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Labor Day Spotlight: The Growing Demand for Specialized Freelance Meeting Planners

Smart Meetings

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

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How to Host the Best Partner Marketing Conference

Endless Events

Once we could connect partners and get people together in documents or meeting virtually, you could see the wheels turning, and people were creating this content.” Jared agrees that co-creation in partner marketing is a challenging task. With a physical event, “what makes everyone say, ‘I’m going to be at the event.

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

Event platforms can spit out various data reports, such as session watch duration, live polling response rate, average speaker rating, posts per discussion forum, etc. Remember to document what each person needs to do next in preparation for the next event. Continue The Conversation After The Debrief Meeting. Set next steps.

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Boost ROI With Better Event Branding

Endless Events

If you want attendees to trust you, you need consistent event branding. You can keep everyone on your event planning team on the same page by creating brand guidelines for the event. This document should list your color hex codes, fonts, sizing, logo, and messaging rules at a minimum. See our work in action.

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