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The process for creating a request for proposal (RFP) has wildly changed now that virtual and hybrid events are regularly in our repertoire. While we’re excited to welcome back face-to-face events, we know that attendees and companies require flexibility. This means virtual and hybrid events aren’t going away anytime soon.
For example, we love what Fearless Investing Summit has done with their sponsorship options, offering a downloadable sponsorship opportunities guide and a page that highlights active sponsors. As a result, you can attract a bigger group of sponsors, increasing your overall sponsorship revenue potential.
Rather than spamming every business you find and presenting them with event sponsorship proposals, we recommend that you first identify the kinds of companies that would be a good fit. Contacting organizations that don’t align with your event brand or don’t have a history of sponsoring events isn’t productive.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Optimizing Your Marketing Funnel with Events Digital marketing guru Ryan Deiss compares the progression of customers from one stage of the buyer’s journey to how real human relationships develop. One of the ubiquitous questions he asks his audience during live speaking engagements is “would you propose marriage on a first date?”
Identify the right partners Rather than spamming every business you find and presenting them with event sponsorship proposals, we recommend that you first identify the kinds of companies that would be a good fit. Not sure how to tackle virtual event sponsorships? Download our Virtual Event Sponsorship Guide + Workbook.
Most importantly, make sure the venue aligns with your events vision and brand. Once youve narrowed down your options, request proposals and schedule site visits. Selecting the right technology Choosing the best event management tools are critical to delivering a seamless experience regardless of the event type.
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