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The benefits of an eventapp are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your eventapp! The truth of the matter is, regardless of how awesome the app is, attendees will not download it unless you ask them to. It’s fantastic brand exposure for the event.
Engagement tools like smart tags and mobile eventapps generate a goldmine of data. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. Events should be part of an overarching marketing plan. You can download a copy of the report here.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. How to segment and qualify your leads Segmenting and qualifying leads makes it easier to identify and prioritize high-potential prospects.
of Website Visits from Event Page. of Prospects Added to Database. # Event Staff Reporting, Event Management Software. Increase EventApp Engagement. # of Event Community Check-ins. # of EventAppDownloads. Event Management Software. of Event Hashtag Mentions.
Example : An anonymous contact visits your website and submits a form to download a white paper. In this case, you may want to nurture this contact by inviting them to an event, which they then attend. If you used the first-touch attribution model, the event wouldn’t get any credit for the return.
When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. When it comes to email marketing to promote events, the magic number is 5.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. Event planning and analytics software. Event marketing software. Onsite event registration software. Mobile eventapp. Build Your Event Website. Generating leads.
We have seen virtual event platforms, registration sites, eventapps, and award solutions expanding over the past few years. The growth in virtual events with robust reporting platforms has made events the mouth of an information funnel larger than ever, taking in endless data about attendees and prospective customers.
The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Then, invite the company to sponsor a networking event.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Audit your event management platform to see if you can report on your defined data points. Leverage the data to paint a picture of your event attendee personas. Were they responding to polls?
Educate customers and prospects? Make a list of all your potential event goals. For example, how many quality prospects will you add to your database? Attendee tracking and beacon technology for events help personalize the journey. Want to quantify success throughout the event lifecycle? Increase sales?
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Car companies invite prospects to customize their dream car in a virtual environment and see how it looks before they make buying decisions. Your primary goal will guide your strategy and keep your team on track.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.
Solution Villanova University Solution About a year before March Madness 2018, Upton started using Stova and was able to develop the perfect mobile eventapp via a collaboration with the office of the President, Athletics, University Advancement, and Alumni Relations.
Solution Villanova University Solution About a year before March Madness 2018, Upton started using Stova and was able to develop the perfect mobile eventapp via a collaboration with the office of the President, Athletics, University Advancement, and Alumni Relations.
AI-driven matchmaking algorithms can suggest potential connections based on attendees’ profiles, interests, and objectives to improve the relevance of networking prospects. In-person, icebreaker events can make use of mobile technology through alerts that both invite people to participate and convey essential information about how.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
Consider implementing the following medical measures: Establish clear admissions and registration policies so you can determine whether a prospective should or shouldn’t attend the show. Maintaining appropriate risk communication is crucial in the management and execution of successful physical events in the post-COVID world.
Contacting organizations that don’t align with your event brand or don’t have a history of sponsoring events isn’t productive. Not sure how to tackle virtual event sponsorships? Download our Virtual Event Sponsorship Guide + Workbook. . Use Online Resources To Find Sponsors.
Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile eventapps, event badging and printing, facial recognition, data collection, and so much more. However, a very important component is missing.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Drawing people into your event often starts with a great-looking event website. Not only do you want it to showcase the most important information about your event, but you also want to capture the interest of prospective attendees while simultaneously exciting your loyal ones to return. With an increasing 6.9
Analyzing the Intent & Motivation Behind the Numbers Related to the previous point, one of the key points event managers and meeting organizers should consider when designing an event intelligence strategy and structure is the intent and motivation they want to unearth. The higher the lead score, the “hotter” the lead is.
Send attendees detailed event schedules, venue maps, instructions for check-in, and remind them to download the mobile eventapp. If your event was virtual or hybrid, analyze platform data like watch time, interaction levels, and tech performance.
Contacting organizations that don’t align with your event brand or don’t have a history of sponsoring events isn’t productive. Not sure how to tackle virtual event sponsorships? Download our Virtual Event Sponsorship Guide + Workbook.
Now were sharing those insights to help you streamline your planning and have events that really stand out. Download the Event Planning Checklist as an Excel file to customize and share with your team. Think of it as your go-to guide for stress-free events. Want to see how this event checklist works?
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