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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How To Promote a Virtual Event and Drive Registrations

Bizzaboo

Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience.

MICE professionals

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Virtual Event Pricing Strategies: To Charge or Not To Charge? 

Bizzaboo

Virtual events are still new. How do you build a virtual event pricing strategy? According to Kathryn Frankson, director of marketing at Money 20/20 , anyone in charge of booking event guests should consider the creative impact and emotional connection that VIP experiences can offer attendees.

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How To Promote a Virtual Event and Drive Registrations

Bizzaboo

Despite the return of in-person events, virtual events are here to stay. In fact, 93% of event professionals plan to invest in virtual events moving forward. In large part, that’s because more than 80% of event organizers agree that virtual events help them reach a wider audience.

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77 Event KPIs To Measure Your Event Success

Endless Events

There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Attendee retention : how many attendees have attended the event before (loyalty rate); 4.

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The Complete Guide To Virtual Events in 2022

Eventtia

Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtual events has exploded and it’s paving the way for new forms of communication and collaboration. To help you get the most out of this, we’ve drawn up this short guide to answer all of your questions on virtual events.

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15 Audience Engagement Strategies That Actually Work

Social Tables

By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use event planning software that tracks attendee behavior trends and visitor activity on event websites. Download rates. Ratings and reviews.

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