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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. We appreciate your support.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Better Events, Proven ROI. You can download a copy of the report here. The reason?
It might seem daunting and finite to create an event budget, but as long as you make one that is realistic and builds in padding in case of emergency, you’ll be all set. Download our Free Event Budget Spreadsheet. This is for each individual item in your event budget. Marketing: What eventmarketing costs will there?
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. I think it’s very important to email people who register for your event frequently.
Brought to you by: As the world adapts to new ways of meeting and collaborating, we’re being forced to rely on virtual tools and experiences more and more. But the primary challenge in planning and hosting seamless virtual meetings isn’t just working with technology—it’s often a lack of the basic information needed to succeed.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. Download the CMO Council study “ NextGen Events: Optimized for Outcomes.”. Get Your Copy. Michelle Russell is editor in chief of Convene.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? A public shout-out at the event and on social media. Final thoughts on event gamification.
Switch things up by having the attendees download Crowdmics, which allows their smartphone to be their microphone. Another way of engaging conference speakers work the crowd is that they include event apps that allow for live audience polling. You can do this in a variety of ways. Both of these apps are known to engage the audience.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trend: A Continued Focus on Sustainability.
Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event. Show leadership how eventmarketing drives real results, and use that insight to justify future investments.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. 2024 has certainly been event ful year. In 2025, video with dominate eventmarketing, and data will remain the most valuable asset to build on in 2025.
This puts chatbots at an advantage over event apps when it comes to getting attendees information as they don’t need to download another app just to get event info. Technology will provide real solutions to accessibility so that all attendees can feel included in event experiences. Hybrid Events.
The portal provides insights on event considerations including delivering a socially impactful event or checklists for inclusivity and accessibility, as well as ideas for venues, entertainment, and speakers in Sydney. We want to support conference, meeting and event owners pitch, win, plan and promote business events in Sydney”.
You can repurpose your event content to provide easy entry points for people all year round who can’t make it to your live event. You can leverage content downloads, data, and behavioral information to create messaging that’s more relevant and contextual and so means more to potential customers. Nurture via automation.
What is corporate event planning? A corporate event is more than merely a meeting. Planning a company’s event is not easy, often requiring a multitude of factors from marketing to safety. Identify the audience to determine the event’s tone of voice and what takeaways they’ll expect. Plan the event layout.
One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to eventmarketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.
According to Kathryn Frankson, director of marketing at Money 20/20 , anyone in charge of booking event guests should consider the creative impact and emotional connection that VIP experiences can offer attendees. Downloadable Activities for Participants With Kids. Time With a Mental Health Coach.
This white paper will delve into how you can make the most of user-generated content to support your eventmarketing efforts. Discover innovative tactics to engage your audience, extend your reach, and meet performance expectations even with limited resources. Download now and start transforming your eventmarketing approach.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
Instead of searching through an event app, emails, paper materials or even picking up the phone to make a call, event goers can just type in that dreaded question “what’s the Wi-Fi password?” Event goers don’t need to download a new app to use a chatbot or commit to sacrificing precious storage space on their phone.
No matter how you choose to participate, you’ll have the opportunity to attend sessions, experience keynotes, network with in-person and virtual attendees, share your thoughts in polls, downloadevent content, and so much more. 2: Speaker announcement template Subject Line: Meet the speakers for [Event]!
It’s Global Meetings Day. So what better a day to dig into the topic of the re-emergence of the global meetingsmarket than today! Shaking hands at a trade show used to be the hallmark of connecting with meeting planners. My, my, how times have changed. Don’t Call — At All. Delayed communication is the way to go.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. 1:1 Meetings.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing? It isn’t about you.
Users also expect a rich multimedia experience on the web — video, interactive animations, and high-resolution images have become baseline requirements for a website to meet professional standards.
An EventBrite study explores ways event email marketers can grow their lists, time their messages, and sell more tickets. Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite.
Download our 1-pager , and use code VIP for 50% off when you sign-up. . Remember to take this arsenal of tips with you when planning your next event: why to source locally , where to find local vendors , and how to save.
Craft a digital portfolio that you can show to potential clients during sales meetings. Share images and videos of past events that really tell a story about you as an event planner. Instead, try to find something unique that you can offer in your market. Create an email newsletter with tips for your type of event.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
They can also be a staple to any company’s event strategy. But what, exactly, is a team-building event? What is a team-building event? Team-building events are a specific type of b2b eventmarketing where your primary audience is, in fact, your very own colleagues. Source: Buffer. Source: YouTube.
With this information, we can design an experience for each persona that is memorable for their type, while also allowing them to achieve their objectives, and meet the company’s goals. Provide more than surface-level insights during sessions, and offer physical items to take away like downloadable workbooks, or action plans.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Right now, that attention funnel is extremely choppy.
Tracking event industry trends is a favorite activity here at Meeting Tomorrow. Rising: AR/VR at events. As a bonus, this format also seems to encourage much higher usage of digital engagement tools as a unifying platform which means as a planner, there is more data to help you improve the next meeting.
Whether it’s a corporate conference, an educational seminar, a trade show, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. Event Management Software Must-haves 1.
Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.
Create event attendee personas to better understand them. ☐ Determine engagement and networking tools you can use to enhance the event, like polls, Q&A, chat, 1:1 meetings, and live giveaways. ☐ Outline appropriate event goals and KPIs. ☐ Set a budget for your event. ☐ Set audience goals for attendees.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. When you focus on OKRs, “you are looking at data over a period of time and how they progress towards meeting or exceeding your objectives,” Federbush said. Understand metrics lingo.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 2. Read Now 4. Read Now 5. Read Now 6.
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