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2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Once the KPIs are set, they need to be measured to determine event ROI. The best way to measure event ROI is with eventplatforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Financial Event KPIs.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside? Want a few spoilers?
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. It is available for any device or platform.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile event apps generate a goldmine of data. The reason?
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Chatbots Can Be Used on Many Platforms. This puts chatbots at an advantage over event apps when it comes to getting attendees information as they don’t need to download another app just to get event info. A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts.
This guide lists two of the most common marketing tools and how to work with eventmarketing software. Marketo, for example, makes automation with other platforms easier. Finally, the guide also illustrates how to sustain interest and promote future events using the same platform.
Inbound marketing alone might not be enough to promote your virtual event, so consider going the extra mile. Search engines like Google and social media platforms like Facebook and LinkedIn offer this feature, so there’s plenty of choice! How To Promote Your Virtual Event: Actual Event Graphics.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction.
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. Share: Hosting an event and want to extend your reach?
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.
Deals influenced by an event may close months later, and attribution can be murkywas it the keynote session that made the difference, or the networking opportunity at the reception? Many event teams use multiple toolsCRMs, event management platforms, marketing automation softwarethat dont communicate with each other.
The people that frequently attend events are those that want to learn and be a part of the process. They are people that are actively engaged in conversations on social media platforms and use technology to further their learning. These attendees feel comfortable speaking up and using their voices to better understand new ideas.
Identify which marketing channels are most popular amongst members of your target audience to stretch your marketing budget and spend advertising dollars where they matter most. Choose the right webinar platform. Use industry-leading virtual event technology when hosting a webinar. Choose a platform with a mobile app.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trend: A Continued Focus on Sustainability.
Most email marketingplatforms have over 40 custom fields, so you can easily and quickly generate personalized emails that connect and convert. Stova’s Core Platform’s email marketing Another thing you should consider is what your “from” name is.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
The pandemic accelerated the need for solutions to help event organizers plan, execute, and measure the success of virtual, in-person, and hybrid events. But which event management platform is the best for you and your organization? Here are some telling statistics about event tech: 68.9% Check out this article.
Being versed in both the technical aspects and common vernacular of virtual meetings will make your planning experience more seamless, and also make your next event more successful. To help contextualize these terms for easy reviewing, we’ve organized each into one of three categories: Platforms & Technology. Presenters.
It’s more important than ever to optimize large media files to minimize download time and to use tools like content-delivery nodes (CDNs) and “lazy loading,” which allow your website to load in stages and reach the critical threshold of usability while your large media assets are still on the way. Your website is for everyone.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. Integrations.
We’ve made it super simple for you to find local vendors through our platform, Cureate Connect. Download our 1-pager , and use code VIP for 50% off when you sign-up. . Remember to take this arsenal of tips with you when planning your next event: why to source locally , where to find local vendors , and how to save.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. To make the most out of your event management platform, it’s important to choose a solution that easily integrates with the other tools your team uses every day.
While using social media channels to get the word out about your meeting or event might be getting all the attention right now, don’t make the mistake of discounting a tried-and-true channel 91 percent of us check every day: email. . eventmarketers said Wednesdays were the best for them, especially for professional conference promotions.
Additionally, according to Markletic’s report, 38% of marketers encounter technical problems during virtual events. As such, ensuring your platform and network can support a virtual event before the big day is vital. Survey the market and demo different platforms to find one that is a solid fit.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how eventmarketers are using data to inform decisions in the lead-up to the event to make it more successful. Obviously, we’ve seen some contraction in that area.
But in an increasingly complex and fragmented marketing environment, there’s real value in seeing how people respond in real time to event engagement programs. Most eventplatforms — especially when combined with other tools like Google Analytics and Facebook Pixel — will provide you with a huge range of possible data points.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
Get a template for your run of show by downloading our Virtual Event Production Kit. According to Markletic, 38% of marketers experience technical problems when running virtual events. It gives you the opportunity to fix those issues so they don’t happen during the actual event.
Webinars are one of the most affordable and impactful eventmarketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . Follow up with attendees via email and social after the event to keep the conversation going and provide value-added content around the webinar’s topics.
In an account-based marketing strategy, this is usually referred to as your Target Account list or Tier 1 list. Audit your event management platform to see if you can report on your defined data points. What are the information gaps between my event tech stack and other software? Were they responding to polls?
With a powerful, feature-rich mobile app in place, event organizers benefit from the following: Increased attendee engagement: Mobile event apps serve as central interactive platforms attendees can use to stay informed and actively participate in various aspects of the conference. The app’s setup is effortless and customizable.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. With so many new tools on the market, finding the right fit can be challenging. Can the platform personalize the attendee experience?
As a bonus, this format also seems to encourage much higher usage of digital engagement tools as a unifying platform which means as a planner, there is more data to help you improve the next meeting. Frist, planners will switch to using simple mobile sites instead of native apps that need to be downloaded from the app store.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
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