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Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Switch things up by having the attendees download Crowdmics, which allows their smartphone to be their microphone. Another way of engaging conference speakers work the crowd is that they include event apps that allow for live audience polling. Also, they take the time to promote your event because they genuinely support your brand.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trend: A Continued Focus on Sustainability.
Effectively communicate your goals and values Effectively communicate your goals and values What is a corporate event planning template and how can they use one? Decide on the date(s) when the event will take place. Prepare a preliminary budget based on historic costings and supplier quotes. Plan the event layout.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Remind them of the webinar date, start time, and schedule of events, but don’t spam registrants’ inboxes. Email registrants one week, one day, and one hour prior to the event. Marketing research shows that sending a day-of reminder email can increase live webinar attendance by up to 20%. Prepare tech support services.
Instead of searching through an event app, emails, paper materials or even picking up the phone to make a call, event goers can just type in that dreaded question “what’s the Wi-Fi password?” Event goers don’t need to download a new app to use a chatbot or commit to sacrificing precious storage space on their phone.
Enable and prepare them to achieve their goals this year (i.e. Provide more than surface-level insights during sessions, and offer physical items to take away like downloadable workbooks, or action plans. Extreme Networker. We’re referencing our data-driven attendee personas here. hit quota). Content focused on action items.
You can record and store video and audio in the cloud, where the files can then be downloaded and streamed in your browser. This is a critical form of measurement for virtual events, as it indicates the quality of the video stream. Any adjustments to the event’s schedule can be made at this time.
of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. As important as it is to find speakers , it’s only the first step in event speaker management. Ensure your event’s success. Of course, well-prepared speakers are better than those who jump in blindly.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
And as every marketer knows, leads are as good as gold. Ensuring an event is successful starts with preparation — and a lot of it. In-person events often take months or even years of careful planning to execute correctly. It’s also an excellent way to generate business leads.
What you might not have done yet is use AI for event planning and eventmarketing. According to a report from five years ago — long before “generative AI” entered our vocabulary and tools like ChatGPT became household names — 60% of marketers planned to use AI to drive marketing strategies.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 4. Read Now 6. Read Now 12. Read Now 15.
After months of planning and preparation, your event is finally complete. But before you move on to the next project, it’s essential to take a step back and evaluate the success of your event. It gives you a starting point for evaluating your event’s success and helps you make smart choices for future improvements.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. Stova’s Lead Retrieval tool also tracks critical performance metrics, such as meetings scheduled, booths visited, dwell times, questions, comments, and downloads.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtual event sponsorships? Use Online Resources To Find Sponsors.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration. Provide guides and resources to help attendees prepare.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Check out this article: “ The Ultimate Event Venue Sourcing Guide.”
Whether you are organizing a corporate conference, a charity gala, a TED-style talk series, or any other type of event, this article will help you find ideal speakers to transform your next gathering into an extraordinary memory. Understand Your Audience Different events cater to different audiences.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
And as every marketer knows, leads are as good as gold. Ensuring an event is successful starts with preparation — and a lot of it. In-person events often take months or even years of careful planning to execute correctly. It’s also an excellent way to generate business leads.
The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your eventmarketing process and be a best-in-class meetings and events team.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
Webinars are one of the most affordable and impactful eventmarketing vehicles. With some preparation, you can host memorable webinars that people want to attend and share with their teams and colleagues. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. .
More clients are considering holding in-person events with on-site COVID-19 testing and other safety protocols to make attendees feel more comfortable. Recent data from the EventMB State of the Industry Report confirms that heath safety is a #1 priority for eventmarketers this year when they select a venue for their live event.
Building a multi-channel promotional plan A great event promotion strategy doesnt rely on just one channel its a mix of email marketing, social media, content, and paid advertising working together to generate interest. Event week and real-time execution (0-3 months out) After months of planning, its finally go-time.
Good planning also means you can enjoy the event rather than scrambling to fix issues. Event Planning vs. Event Management Event planning and event management are closely related but distinct roles: Event Planning focuses on preparation, strategy, and design before the actual event.
So, what’s an event planner to do? Easy: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtual event sponsorships?
Now were sharing those insights to help you streamline your planning and have events that really stand out. Download the Event Planning Checklist as an Excel file to customize and share with your team. Think of it as your go-to guide for stress-free events. Want to see how this event checklist works?
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