Bizzaboo

APRIL 14, 2025

Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event. The answer will shape everything from your booth design and staffing to your pre- and post-show campaigns.

Trade Show 52

Trade Show B2B Marketing Marketing 52

Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. any advanced event technology) should also be highlighted with a FOMO subject line. Videos, even more.

Marketing 105

Marketing Marketing Social Media Audience 105

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website SEO Automation Social Media 111

Convene by PCMA

JUNE 18, 2022

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Bring the Culture in.

Public Relations 99

Public Relations Sports Prospect Audience 99

Endless Events

JULY 19, 2018

Instead of searching through an event app, emails, paper materials or even picking up the phone to make a call, event goers can just type in that dreaded question “what’s the Wi-Fi password?” Event goers don’t need to download a new app to use a chatbot or commit to sacrificing precious storage space on their phone.

Event Apps 204

Event Apps Social Media Events Attendee 204

MeetingsNet

NOVEMBER 1, 2017

You can repurpose your event content to provide easy entry points for people all year round who can’t make it to your live event. You can leverage content downloads, data, and behavioral information to create messaging that’s more relevant and contextual and so means more to potential customers. Nurture via automation.

Marketing 67

Marketing Marketing Meeting Website 67

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Trade Show Events Prospect 104

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Prospect 52

Prospect Events Event Marketing Automation 52

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.

Registration 52

Registration Communications Communications Prospect 52

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Social Media 59

Convene by PCMA

JUNE 30, 2022

Our audiences’ personal values have the potential to impact event attendance in other ways, too. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. RELATED: Download the 5W PR Consumer Culture Report.

Public Relations 52

Public Relations B2B Audience Social Media 52

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtual event sponsorships? Use Online Resources To Find Sponsors.

Sponsors 98

Sponsors Events Virtual Events Website 98

Stova

MARCH 16, 2023

It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. For events geared toward sales (revenue) generation, this could refer to buyer intent.

Events 40

Events Technology Technology Consulting 40

Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing. However, a very important component is missing.

Marketing 40

Marketing Marketing Registration Advertising 40

Bizzaboo

AUGUST 10, 2023

By offering documents with compelling arguments for why people should attend and what they’ll get out of the event, you empower prospective attendees to confidently advocate for your event and gain the buy-in they need. Use eye-catching graphics and persuasive language to entice visitors to explore the documents.

Registration 52

Registration Sponsors Speakers Attendee 52

Stova

MARCH 17, 2023

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

Automation 40

Automation Events Prospect Registration 40

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Endless Events

APRIL 15, 2020

The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects!

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Stova

NOVEMBER 5, 2024

Take Your Event Marketing to the Next Level – Discover Proven Strategies to Drive Early Registrations and Maximize ROI With event registrations trending later in the planning cycle, event professionals are facing unique challenges: securing room blocks, finalizing F&B, and meeting attendance goals with limited time and budgets.

Event Marketing 105

Event Marketing Promotion Marketing Marketing 105

Bizzaboo

OCTOBER 29, 2024

So, what’s an event planner to do? Easy: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtual event sponsorships?

Sponsors 105

Sponsors Events Virtual Events Social Media 105

Bizzaboo

MARCH 28, 2025

Building a multi-channel promotional plan A great event promotion strategy doesnt rely on just one channel its a mix of email marketing, social media, content, and paid advertising working together to generate interest. For in-person events, track check-in numbers, dwell time, and engagement at activations or sponsor booths.

Event Planning 83

Event Planning Sponsors Logistics Vendor 83

Eventtia

JANUARY 28, 2025

Now were sharing those insights to help you streamline your planning and have events that really stand out. Download the Event Planning Checklist as an Excel file to customize and share with your team. Think of it as your go-to guide for stress-free events. Want to see how this event checklist works?

Event Planning 62

Event Planning Rehearsal Social Media Events 62