Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

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Event Marketing Conference Marketing Marketing 104

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.

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Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Event Marketing Marketing Marketing Trade Show 98

Endless Events

NOVEMBER 15, 2019

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trend: A Continued Focus on Sustainability.

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Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

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Virtual Events Registration Promotion Social Media 85

MeetingsNet

JUNE 1, 2017

About a fifth, however, said they don’t actively grow their lists—but you likely don’t want to be in that group if you also want to grow your event registrations. Ways to collect email addresses include: • Require an email address on the registration form for your events, e-newsletters, and websites. •

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Registration Marketing Marketing Social Media 77

Social Tables

OCTOBER 20, 2022

We cover a variety of webinar best practices that can help new organizers and seasoned virtual event planners alike. In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Plan better virtual events with these webinar best practices.

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Registration Virtual Events Advertising Social Media 158

Endless Events

JUNE 22, 2018

This guide lists two of the most common marketing tools and how to work with event marketing software. Teams handling travel management can also use various software to sync their team’s travel details with registration data. Marketo, for example, makes automation with other platforms easier.

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Trade Show Promotion Social Media Venue 218

Convene by PCMA

AUGUST 29, 2022

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. “A At least in my marketing budget for next year, I’ve allocated close to 1.8x for hybrid events.”. Get Your Copy.

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Event Marketing Marketing Marketing Healthcare 84

Social Tables

JUNE 8, 2022

If you notice a gradual decline during your event, audience members likely became less engaged over time. A sudden decline in audience retention could indicate that attendees disliked event content. . Download rates. Offer free and relevant downloads to registrants prior to your event.

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Audience Speakers Attendee Virtual Events 149

Endless Events

JULY 19, 2018

We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? What are event apps and their perks? How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. How chat AI and event apps can tie in with your social media strategy.

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Event Apps Social Media Events Attendee 204

Bizzaboo

AUGUST 3, 2023

Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?

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Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 52

Virtual Events Registration Promotion Social Media 52

Bizzaboo

DECEMBER 18, 2022

Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. Event Marketing.

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Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Once you have your template, you can clone and reuse it for multiple events.

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Registration Communications Communications Prospect 52

Stova

APRIL 25, 2024

That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many event marketers struggle to get the most out of their email campaigns to promote their events. When it comes to email marketing to promote events, the magic number is 5.

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Marketing Marketing Social Media Audience 105

Bizzaboo

FEBRUARY 13, 2023

INBOUND 2022: Reconnecting (Hybrid Event) As we noted in our post on event invitations to inspire , HubSpot’s INBOUND 2022 invite is an excellent example of a crisp, clean email that gets a critical message across to the reader: Don’t miss this event! We’re currently offering a special early bird registration discount.

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Trade Show Registration Speakers Events 105

Bizzaboo

AUGUST 10, 2023

Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. Keep reading to learn how to make your attendees feel like they’ve won a golden ticket to the hottest event in town.

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Registration Sponsors Speakers Attendee 52

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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Social Media Registration Sponsors Events 98

Bizzaboo

AUGUST 15, 2022

Webinars are one of the most affordable and impactful event marketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . For example, webinars need to deliver on whatever you sell the audience on the event registration page. Know Your Webinar Personas .

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Registration Speakers Audience Preparation 98

Bizzaboo

OCTOBER 18, 2023

Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.

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Management Sponsors Registration Speakers 110

Bizzaboo

JUNE 20, 2022

According to Kathryn Frankson, director of marketing at Money 20/20 , anyone in charge of booking event guests should consider the creative impact and emotional connection that VIP experiences can offer attendees. Downloadable Activities for Participants With Kids. Time With a Mental Health Coach.

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Virtual Events Sponsors Certification Events 87

Convene by PCMA

APRIL 14, 2023

In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how event marketers are using data to inform decisions in the lead-up to the event to make it more successful. Right now, that attention funnel is extremely choppy.

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Marketing Marketing Trade Show Registration 98

Skift Meetings

JUNE 28, 2022

With the right support, you can begin to learn more about how to best reach your target audience before the event even kicks off. When choosing an event tech partner, look out for registration support packages that offer dedicated CXM support for tracking analytics. Find the Best Timing for Registration and Onboarding.

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Planner Sponsors Registration Events 93

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive.

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Logistics Events Public Relations B2B 105

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

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Event Marketing Marketing Marketing Social Media 40

Social Tables

OCTOBER 6, 2017

This is even triple as important when it comes to an event email because registration is contingent upon getting your recipients to open that invitation. Whether it’s a decision you want them to make or a click through to the event registration page, make sure this call-to-action is clear and visible.

Marketing 68

Marketing Marketing Events Registration 68

Bizzaboo

OCTOBER 3, 2023

Attendee intelligence is a critical component of driving engagement , and we recommend starting with attendee journey mapping so you can truly understand who is coming to your event. Here are some questions to consider: Which teams need visibility into event activities and data? Will we need clothing sizes for swag or gifts?

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Audience Event Apps Registration Social Media 59

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. CRM data, registration data, lead data, meetings data, followed by attitudinal data.” Don’t just look at it as event marketing in a vacuum. Understand metrics lingo.

Prospect 52

Prospect Events Event Marketing Automation 52

Stova

MAY 4, 2023

What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. That’s why 70 percent of event professionals prefer them, according to a recent survey by Stova. Now, ML is transforming events. No need to invest in lots of different tools.

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Event Technology Technology Technology Events 52

ITA Group

JUNE 22, 2021

Looking for ideas and tips to evolve and change your next event so it feels different than before? Erica has more than 15 years of event management experience and she uses that expertise to help her clients produce intentional events. Listen, we all juggle so much as event professionals. Leverage registration.

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Registration Events Logistics Attendee 53

Convene by PCMA

JUNE 30, 2022

Think about how much time we spent as in industry, in the height of the pandemic, working to make in-person events safer as a way of compelling audiences to come back to them. We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems.

Public Relations 52

Public Relations B2B Audience Social Media 52

Stova

OCTOBER 26, 2023

Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down. The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030. But interest in shorter gatherings is strong.

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Networking Attendee Event Apps Social Media 52

Bizzaboo

AUGUST 16, 2023

Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-event marketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.

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Attendee Social Media Events Event Planning 52

Bizzaboo

JANUARY 30, 2023

The industry’s best event marketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.

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Audience Attendee Event Marketing Virtual Events 52