This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
2018 eventmarketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Need an event budget template?
?? The Best of the Best: EventMarketing: How to Measure EventMarketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for eventmarketing? Download our Event Budget Spreadsheet Template! . ????
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Up-And-Coming Rules for EventMarketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to eventmarketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Best of all, there’s nothing to download!
Who says that promoting your virtual event should fall on your shoulders only? Why not ask your speakers and even the attendees to help you out? This is why having a generic graphic will come in handy – if any of them want to share your virtual event on their respective channel, you can simply hand this graphic over to them.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. Don’t send the same confirmation email over and over to the same attendee.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Access is the admittance to offers like an invitation to a post-event party or one-on-one time with a speaker.
That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, eventmarketers are challenged to stand out. 2: Speaker Announcement Subject: Save the Date!
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
You’ve built an all-star lineup of virtual speakers for your next event. It’s time to tackle speaker management for your event. . of event organizers find it easier to enlist outstanding speakers for virtual events than in-person gatherings. Speakers are a vital part of your event’s success.
This puts chatbots at an advantage over event apps when it comes to getting attendees information as they don’t need to download another app just to get event info. A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts. Before your event, you need to create a buzz!
If you notice a gradual decline during your event, audience members likely became less engaged over time. A sudden decline in audience retention could indicate that attendees disliked event content. . Download rates. Offer free and relevant downloads to registrants prior to your event. Choose the right speakers.
This year will be marked by learning through trial and error, the speakers told the audience at a breakout session at the JW Marriott in Nashville at CEMA Summit ‘22, held July 31–Aug. Download the CMO Council study “ NextGen Events: Optimized for Outcomes.”. Get Your Copy. Michelle Russell is editor in chief of Convene.
I know they were looking forward to the hoopla and excitement of a traditional graduation ceremony, but they didn’t let the virtual nature of the event stop them from celebrating their accomplishments. How to Use Podcasts & Events as Marketing Tools. The Ultimate EventMarketing Plan: A Six-Step System.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: A Continued Focus on Sustainability.
Effectively communicate your goals and values Effectively communicate your goals and values What is a corporate event planning template and how can they use one? Corporate event planning checklist Here is the list that our competitor gave: Determine the overarching goal and the primary objectives you intend to meet by holding this event.
Popular webinar marketing channels include: Groups and event pages Social media ad campaigns Search engine advertising Email marketing campaigns The brand/company website Cross-promotion with webinar hosts and speakers. Email registrants one week, one day, and one hour prior to the event.
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Event Trend: A Continued Focus on Sustainability.
The portal provides insights on event considerations including delivering a socially impactful event or checklists for inclusivity and accessibility, as well as ideas for venues, entertainment, and speakers in Sydney. We want to support conference, meeting and event owners pitch, win, plan and promote business events in Sydney”.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to eventmarketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing.
Are you struggling to find an outstanding speaker for your event? After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. Understand Your Audience Different events cater to different audiences. It’s a tall order.
Descript: Creating Curiosity (Webinar) In this event announcement, video editor and transcribing service Descript gives customers the feeling they’ll miss out on essential insights if they don’t attend this special session. This email clearly explains the value of attending the company’s virtual event and what it will cover.
VIP Velvet Rope Time with Speakers, Thought Leaders, or Influencers. According to Kathryn Frankson, director of marketing at Money 20/20 , anyone in charge of booking event guests should consider the creative impact and emotional connection that VIP experiences can offer attendees. Time With a Mental Health Coach.
That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many eventmarketers struggle to get the most out of their email campaigns to promote their events. any advanced event technology) should also be highlighted with a FOMO subject line.
Event management software is a comprehensive tool designed to help event organizers and professionals streamline every aspect of event planning and execution. This helps save time, reduce errors, and enhance the attendee experience, ensuring every event is seamless, successful, and measurable ROI.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
Webinars are one of the most affordable and impactful eventmarketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . Explain who the webinar is for on the registration page and ensure your speaker aligns to your audience too. . Set Attainable, Measurable Goals.
You can record and store video and audio in the cloud, where the files can then be downloaded and streamed in your browser. These backgrounds can simulate a different location or display a logo, image, or video behind the speaker. Any adjustments to the event’s schedule can be made at this time.
Wow factor: Entertainment or exciting keynote speaker that engages attendees. Action items: Deliver the takeaways of your event in a learning capacity. Provide more than surface-level insights during sessions, and offer physical items to take away like downloadable workbooks, or action plans. Content focused on action items.
Survey the market and demo different platforms to find one that is a solid fit. ☐ Create a backup technology plan for video, streaming, and speakers. Event Assets Checklist ☐ Work with your designers to create a high-resolution event logo. ☐ Design and launch an event website.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Instead of searching through an event app, emails, paper materials or even picking up the phone to make a call, event goers can just type in that dreaded question “what’s the Wi-Fi password?” Event goers don’t need to download a new app to use a chatbot or commit to sacrificing precious storage space on their phone.
It’s more important than ever to optimize large media files to minimize download time and to use tools like content-delivery nodes (CDNs) and “lazy loading,” which allow your website to load in stages and reach the critical threshold of usability while your large media assets are still on the way.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
You can repurpose your event content to provide easy entry points for people all year round who can’t make it to your live event. You can leverage content downloads, data, and behavioral information to create messaging that’s more relevant and contextual and so means more to potential customers. Nurture via automation.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
It’s not enough to simply convert physical content into a virtual event or vice versa; organizers must have a deep understanding of their audience to know which content is right for physical or digital, who wants it, and when. Attendees are socially linked and highly influenced by their peers.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content