This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Event gamification is not what you think! You may have been led to believe that by just downloading an app you’re ready to gamify an event. Will this improve the quality of the event you’re organizing? Engaging with eventsponsors. PURPOSE: Boost engagement with sponsors or exhibitors.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. At last companies get a clear view—based on hard data—of the role events play in driving revenue. The reason?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
I’m guest blogger for Elite Meetings and last month I shared my thoughts on Event Reminders. Ahh – eventmarketing. The world of email marketing, social media engagement and follow up, follow up, follow up. And, segment your list so that the content they receive is customized for them.
Steps you need to take to plan and execute a successful hybrid event. Sponsored by: As we recover from the pandemic, hybrid events with two distinct audiences—in-person and virtual—have become more popular. Developing a cross-functional support team for your event. Marketing two experiences for one hybrid event.
You can generate interest for the next event and maximize exposure by creating several posts. Discuss things like “what we learned”, “highlights of virtual event X”, or anything that you find relevant. Downloadables. And that’s a wrap on this week’s lesson on how to promote your virtual event.
But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. Download the CMO Council study “ NextGen Events: Optimized for Outcomes.”. Greater experimentation. Get Your Copy.
Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? Downloadable Activities for Participants With Kids. That’s why some virtual event planners offer downloadable activities to keep the kids busy.
Keep reading to learn more about event management software, why your selection matters, and 32 must-have features the ideal solution will include. These event management software features fall across seven categories: Event Management. Event Engagement. Event Networking. EventMarketing. 1:1 Meetings.
On your corporate event’s budget Once you decided on your objective, the next thing you should do is decide on your values, and from those values you will be able to determine what to prioritize and what not to within your budgetary limits. Will your event be self-funded? Will it have sponsors? Plan the event layout.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.
All event content and information is automatically mirrored on native iOS and Android apps, and attendees can easily interact with speakers and session content. Bizzabo’s branded mobile app also offers on-screen branding opportunities for sponsors, which can help drive additional revenue. Chat Channels The best events are interactive.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Remember, diversity and inclusion have a critical impact on event success. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Design slide decks for each session/event.
Event professionals are exceptionally well placed to design engagement opportunities that will capture valuable data for presenting partners, sponsors, and exhibitors alike. Something as simple as using the top sponsor’s brand name as a password for a big-ticket presentation can deliver real proof of ROI.
About a fifth, however, said they don’t actively grow their lists—but you likely don’t want to be in that group if you also want to grow your event registrations. Ways to collect email addresses include: • Require an email address on the registration form for your events, e-newsletters, and websites. • That being said, U.K.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
No matter how you choose to participate, you’ll have the opportunity to attend sessions, experience keynotes, network with in-person and virtual attendees, share your thoughts in polls, downloadevent content, and so much more. 2: Speaker announcement template Subject Line: Meet the speakers for [Event]!
Chris Adderton, vice president of the Council of Supply Chain Management Professionals, says one of the most popular features of his last event was an area on the show floor where participants could pet — and adopt — puppies. And all the puppies were adopted by show end! Experiential expectations increase.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Understanding the basics of event ROI starts with recognizing the different types of event goals, which include: Increasing brand awareness Generating leads Enhancing customer engagement Driving sales Improving sponsor experiences Forming new partnerships To define ROI for each event goal, you need to establish clear, quantifiable metrics.
Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
Two Dudes Photography) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical eventmarketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.
Decades of experience in live, virtual and hybrid event management help us design intentional event experiences that encourage employees to connect with each other, emphasize employer brand messages and show why your company is a great place to work. Company-sponsoredevents are 1.3x GET THE EMPLOYEE EVENT PORTFOLIO.
Add Sponsor and Exhibitor Information Give your eventsponsors and exhibitors the spotlight they deserve. Include a section exclusively reserved for these contributors, as they are the backbone of your event. This not only entices potential sponsors but also adds credibility to your event.
Sponsor/exhibitor information Your event mobile app should also make it simple for attendees to track down information on sponsors and exhibitors. That way, if they see something that catches their eye during the event, they’ll know exactly where to find the information they need.
It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. It looks at four proven tech tools to drive successful communications for live events.
With the planning and execution stages complete, now it’s time to focus on your post-event engagement strategy. What is a post-event strategy? Everything you do to keep the momentum going after your event is part of your post-event strategy. Why is post-event engagement so important? Leverage event momentum.
Remember, diversity and inclusion have a critical impact on event success. ☐ Assign onsite sponsor meeting rooms if you need to. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Determine all venue access time for staff and exhibit sponsors. ☐ Design slide decks for each session/event.
As you define different event personas, ask yourself the following questions to determine how to build your event registration : Should there be different ticket types or registration flows (i.e., for attendees, sponsors, exhibitors, vendors, speakers)? Are we holding a one-day or multi-day event?
Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down. The virtual eventmarket is expected to grow more than 20% annually, reaching $617 billion by 2030. Enhance your events with a “networking first” mindset.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. Stova’s Lead Retrieval tool also tracks critical performance metrics, such as meetings scheduled, booths visited, dwell times, questions, comments, and downloads.
The industry’s best eventmarketers create a 365-day event experience for attendees, who expect personalized communication and on-demand content once an event is over. Segment Your Audience Getting the best results from your post-event email initiatives is only possible when you personalize your outreach.
This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-eventmarketing campaigns.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Check out this article: “ The Ultimate Event Venue Sourcing Guide.” Say goodbye to budgeting woes and hello to event planning success.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content