Remove Download Remove Social Media Remove Website
article thumbnail

8 Ways to Measure Virtual Event Performance and ROI

Smart Meetings

A key performance indicator (KPI) that can help analyze event success is the number of visits you have on your website after the event. Doing so will help identify whether the event left an impression on your attendees and that they are searching your website for more information. Social Media Metrics.

article thumbnail

How To Increase Event Platform Adoption Rates

Endless Events

If attendees aren’t downloading your app, it might be a sign of an issue with the app. Poll your social media followers or previous event attendees to ask why they don’t download event apps. The app isn’t helpful, so there’s no reason to download it. . Attendees won’t download your app if they don’t know about it.

Platform 334
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245
article thumbnail

77 Event KPIs To Measure Your Event Success

Endless Events

Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Social media mentions: create your own event hashtag or social media profiles. Files downloaded. Discount codes used by attendees. Engagement KPIs. CTA clicks. Product views.

Platform 334
article thumbnail

10 Important Technology Questions to Ask in Your Next RFP

Smart Meetings

Are you bringing teams together for data download, messaging, or rewards/recognition? Will public app downloads be acceptable? Social Media. Is social sharing within the event app encouraged, or restricted? Will you need an event description to help attendees find the correct app download? Type of Event.

article thumbnail

Data Collection & Privacy: What to Know in 2022

Advanced Travel and Tourism

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. Use the data you collect to upload custom audiences and find similar audiences to target on social media.

article thumbnail

28 Virtual Event Sponsorship Ideas!

Endless Events

Event Website. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. Social Media. Leading up to the conference, you communicate with people via social. So one of the best things that you can do is giving your sponsors shout outs on social media.