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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Analytics Platforms: Tools like Google Analytics 4 provide insights into website visitor behavior, conversion paths, and campaign performance. Marketing Automation Software: Platforms like Marketo or Pardot can track email engagement, content downloads, and other digital interactions that precede bookings.

Proposal 130
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8 Ways to Measure Virtual Event Performance and ROI

Smart Meetings

A key performance indicator (KPI) that can help analyze event success is the number of visits you have on your website after the event. Doing so will help identify whether the event left an impression on your attendees and that they are searching your website for more information. Social Media Metrics.

MICE professionals

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How To Increase Event Platform Adoption Rates

Endless Events

If attendees aren’t downloading your app, it might be a sign of an issue with the app. Poll your social media followers or previous event attendees to ask why they don’t download event apps. The app isn’t helpful, so there’s no reason to download it. . Attendees won’t download your app if they don’t know about it.

Platform 334
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Navigating SEO for Travel & Tourism Whitepaper: Local SEO for the Travel Industry

Advanced Travel and Tourism

Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. Build Your Local Citations Ensure your business name, address, and phone number (NAP) are consistent across your website, social media profiles, and online directories.

SEO 246
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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245
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77 Event KPIs To Measure Your Event Success

Endless Events

Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Social media mentions: create your own event hashtag or social media profiles. Files downloaded. Discount codes used by attendees. Engagement KPIs. CTA clicks. Product views.

Platform 334
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10 Important Technology Questions to Ask in Your Next RFP

Smart Meetings

Are you bringing teams together for data download, messaging, or rewards/recognition? Will public app downloads be acceptable? Social Media. Is social sharing within the event app encouraged, or restricted? Will you need an event description to help attendees find the correct app download? Type of Event.