This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. This simple tool can be embedded into your eventapp or printed as part of your feedback form to determine how likely someone is to refer your event or products promoted within. Platform analytics.
We’ll talk more about ROI in a minute, but first let’s answer planners’ top questions about hybrid events. For starters, choose technology that handles virtual, hybrid and in-person events on the same platform. All-in-one platforms are like an insurance policy on your event. Cut training time and costs.
Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high. . Offer an exclusive eBook to event attendees. . Offering free resources before an event can help attract audience members to your business, event page, or social media pages.
According to Verified Market Research , the size of the events industry — which was valued at $887 billion in 2020 — will reach a value of $2.194 trillion by 2028! It’s no wonder there are 181 event management platforms on G2 and a whopping 749 event management products on Capterra. Finally, they become a customer.
Send a pre-event giveaway to registrants to start building a relationship with your audience and keep attendance numbers high. Offer an exclusive eBook to event attendees. Offering free resources before an event can help attract audience members to your business, event page, or social media pages.
Some attendees may not understand the mechanisms for connection within the virtual eventplatform. In this case, they may be eager to flip any connections they do make onto another platform they’re more familiar with, like LinkedIn. This helps to keep your event technology “sticky” and extends its shelf life.
Consider tools like digital badges, mobile eventapps, wayfinding apps, and digital signage. Virtual events showed the importance of tracking attendee behavior to demonstrate value. Now that most events are in person again, marketing leaders expect to see the ROI of these gatherings, too. Forget plastic, too.
Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile eventapps, event badging and printing, facial recognition, data collection, and so much more.
You want different channels to be used effectively and in different ways, rather than broadcasting the same message with a broad-brush approach across all platforms. Effective Frequency It is unlikely that someone will take action the first time they hear about your event. They do it to connect their network and audience to the event.
For instance, you can hide QR codes all over your event and send attendees on a scavenger hunt or create a point game (e.g. QR codes can also be used to link to online collateral like videos, demos, eBooks, and more. Mobile EventApps Mobile eventapps are really a must-have for any marketing event both in-person or virtual.
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! Creators of Q&A and polling platform Sli.do Eventbrite. Socialtables. Techsytalk.
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Does the platform come with an eventapp?
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. CEO and co-founder.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content