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With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. Their Event Experts Interview series is also worth a look. Tigris Events.
Make adjustments to keep improving and deliver a polished main event. How do you handle networking during hybrid events? The answer lies in your mobile eventapp. Choose an app that’s optimized for hybrid. Year-round event communities pave the way to a radical rethinking of pricing. Attract new customers.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Example: Someone becomes known to your company by submitting their information to download an ebook. Then, they view an on-demand webinar and attend an event. In this scenario, only the event will receive credit for the return generated. Like the first-touch model, the last-touch model is relatively easy to implement.
With so many in-person and online options, they need compelling reasons to travel to your event. The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences. The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events.
Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on tradeshow floors and cocktail hours to facilitate networking.
Whether you’re planning a flagship conference event, tradeshow, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.
The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Having a clearly defined event marketing strategy is crucial and you should never start without it. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
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