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The challenge isnt just justifying event spendingits about securing future budgets, optimizing strategies, and ensuring that events contribute to meaningful business outcomes. Measuring and maximizing event ROI is entirely possible with the right approach. The eBook breaks this down into three essential steps: 1.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Marketing Platforms.
With the right event technology, you can facilitate two event experiences—for in-person attendees and one for virtual ones—that are seamlessly connected to offer attendees, sponsors, and venues many new, engaging opportunities. Developing a cross-functional support team for your event. Download the eBook today!
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. EventMarketer. Techsytalk.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
People spent their time and sometimes even money just to be at your event. It’s just right to thank them for it, so give them a token that will remind them of your event. It can be a physical item like a card or something virtual like an ebook or resource. Share “coming soon” posts.
Looking for an eventmarketing ppt? The Definitive Guide to EventMarketing Definitive Guide To EventMarketing from Principios de Marketing As eventmarketing continues to grow its foothold in the playbook of countless brands, this guide is more relevant than ever.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center.
Some eventmarketers look to hire outside influencers to build buzz at their events. Building an emotional bond can mean letting go of some of the control and trusting participants to bring their authentic, positive energy to fuel your event. . TED Talk, “ How to Start a Movement.”. Erica White.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. How multi-channel automation can support effective virtual eventmarketing.
Truth be told, your eventmarketing team will be fighting an uphill battle to get attendees to sign up for ‘yet another’ online event. As we’ve just discussed, a goodie bag that’s sent before the event can limit the number of no-shows, but a follow-up goody bag after the event can do just as much. Digital swag.
According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of eventmarketing. But don’t let the social media fun grind to a halt when the event kicks off. Social Media.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 4. Read Now 15. Read Now 16. Read Now 20.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
That way, you’ll figure out which tool you like most and begin to see how you can use the technology to accomplish more as an event professional. Curious to learn other ways artificial intelligence can help you scale your event strategy? Check out our free ebook: 100+ AI chatbot prompts for event professionals.
Why host a virtual event? To clear things up, the fundamentals of eventmarketing are still very much the same when it comes to virtual events. This means building your event from the bottom up by partnering up with multiple providers across each stage of the virtual event life-cycle. Key Takeaways.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like eventmarketing and street marketing.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
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