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Each event has its own goal but one thing in common among them is that they all want to create a highly-engaged audience. There are a few ways to measure engagement for your event: Online mentions. It shows a strong signal that people like your event enough to write about it in public and be associated with it.
We love that they place a spotlight on recent events and what organizers did well, helping event profs everywhere find inspiration for improving their own events. It’s great that so many event industry blogs now have podcasts too! EventMarketer. In this case, it’s the GatherGeeks podcast. Eventbrite.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Marketing Platforms.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry. Subscribe now !
Some eventmarketers look to hire outside influencers to build buzz at their events. We’ll help you build hyper-personalized event engagement journeys with a fun online quiz. Then someone else will tap into their energy and join in, sparking the dance party. TED Talk, “ How to Start a Movement.”. Erica White.
It was entirely online. Now, your business probably isn’t made up of Ewoks or beeping robots, but the fact is this: Reed Pop, the organiser of this event, went above and beyond to not only create a fantastic event but foster that engagement. Event information. The virtual swag bag. Final thought: Digital Swag. Gift cards.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. Introduction We are all familiar with the adoption rates of social networks and online communities. What is EventMarketing? Why is EventMarketing Important?
Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. How multi-channel automation can support effective virtual eventmarketing.
Over the last three years, Skift Meetings has hosted more than 80,000 attendees at 26 webinars and events, published 27 reports, written more than 500 articles, and more. PCMA PCMA (Professional Convention Management Association) is a nonprofit organization serving the business events industry. Subscribe now !
It’s crazy to think how much the events industry has evolved in recent times. Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. What is a virtual event? A virtual event is an online version of a physical event.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Here are some ideas: Event branding and logo design: Create unique and visually striking logos and branding elements that capture the essence of your event. Visuals for your event landing page and website: Craft eye-catching images and graphics to enhance the visual appeal of your event’sonline presence.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. Event intelligence is the differentiator between good events and great events.
What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like eventmarketing and street marketing.
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